Art,
A very thoughtful post.
As anyone who buys through AMZN knows, they really finesse the customer with all kinds of special services, perks, they are paying a lot of attention to human side of doing business with them, creating tremendous customer loyalty which reflects how they do business. The "one click order", those little post-its they send you, the emails you can setup on different interests, etc. all add up to brand-name building, customer loyalty. It can actually be "fun" to buy something on their website! They know how to e-tail better than anyone that I've found, which has to be a very valuable asset, on a large scale. Not easily replicated by others, either - the essence of many incredibly successful businesses look like that.
I'm not long AMZN myself (I just scalp and swing-trade them, long and short); just how I see it (and I do buy all my books there now, using one-click ordering which is a kick).
-Steve |
