let's compare C-Cube and ESST customers.
there is no doubt ESST has 50-60% of the VCD chip business in China. However, how about globally? Don't you think the Chinese buy imports? no kidding.
Consumer VCD scorecard: (Andy Chen(TM) version)
CUBE: --------- Funai (Japan) Aiwa (Japan) JVC (Japan) Hyundai (Korea) Samsung (Korea) SAST (Shenzen, China) Panasonic (Japan) Sony (Japan) Subor (China) Changhong (China) Idall (China) Gynco (China) Acer (Taiwan) Thackral (Singapore) Philips (wherever) DML (India) BPL (India)
(smaller companies are omitted)
ESST: ---------- Shinco (China) <--- an important x-cube customer. Goldstar (Korea) <--- an important x-cube customer. Sun Star (China) Lihahao (Shenzen, China) Wearnes (Singapore) <-- x cube customer Sony's one product (Japan) JinJiang (China) <-- x cube customer
others are smaller companies included in: "Shenzhen Tian-Ji S&T, GuangZhou Sun Star Science, JinJiang Jin-Wei, Shenzhen Mountain, Dragon Electronics, Shenzhen Zhi-Wei, Sheng-Di, Lanhai Electronics, HuaQiang Holdings, Star River Co., GuangZhou Tian-Di, Lihohao Electronic, Shenzhen KaiChung Electronic, Guoke, Qiba, Tiando, Lingming, Bondwell, Tianwei, Musher, Suntem, Kejian, Norinco, Hau Wei, and Synthesis, all based in China, as well as BTC and Action, in Taiwan, and SMC in Hong Kong"
Yes, it does seem logical ESST has 50% or more of the China VCD chip market already.
Biggest VCD manufacturers in China: Shinco Idall Subor JinJiang Sun Star Gynco SAST and a group of Shenzen based companies.
However, as recent C-Cube design win suggests, many China-based electronics powerhouse who have not entered the VCD market yet, have chosen C-Cube as their technology & decoder provider while branding the C-Cube brand. I sincerely believe C-Cube is making a nice come back with its latest CL680 decoder. (and perhaps, more VCD products in the pipeline.)
Now, lets check the consumer DVD score card as composed by David Nadalin:
CUBE: (ZiVA, single-chip DVD solution) ===== Aiwa (Japan) Samsung (Korea) Panasonic (Matushita is a fab supplier of C-Cube. they have rights to manufacture their own chips based on C-Cube design for internal usage or sales to other OEM. but such production is subject to capacity limitation and royalty fees) Toshiba (currently using their own 12 chip solution, but endorse C-Cube DVD solution)
ESST: ===== (to be announced hopefully) |