Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.88

-0.8%

Nov 17 3:59 PM EST

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To: Wizard who wrote (59240)	5/31/1999 9:36:00 PM
From: Glenn D. Rudolph	Read Replies (1) of 164684

I am just surprised Barrons didn't use its traditional trick of valuing the company based on trailing 12 month sales. And realtive to Barnes & Nobles brick-and-mortar business. Wouldn't have surprised me. The important fact is gross margins. Are they growing with economy of scale? Are they projected to improve? I know the answers as do most. That wasn't my point. First, it is just naive to say deccelerating growth when looking at estimates. Estimates by any reputable company are always projected to deccelerate. Nobody builds growth expectations at current rates, it doesn't do anyone any good. This is a non issue because the revenue growth rate will not of help or a hinderance if gross margins do not improve. Glenn

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