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Politics : Formerly About Applied Materials
AMAT 230.10+0.6%10:41 AM EST

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To: shane forbes who wrote (30751)5/31/1999 9:55:00 PM
From: Jack Kunkle  Read Replies (1) of 70976
 
>And in such cases if ASP goes down, revs will be down or vice versa >

True-- But what about margins? This is where AMAT fits into the picture. ASIA was drastic. I believe that there was a demand shift to the left. This was atypical. Manufacturers were not able to finance their purchases because they had negative cash flow. Big problem!!!! If ASP's trend downward along a normal curve" manufacturers can learn (enhanced yield, shrinks, etc.) to keep up in what is a nice experience. Hopefully elasticity of demand kicks in to accommodate volume production. This scenario is normal.

Regards,

Jack Kunkle
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