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Technology Stocks : Apple Inc.

AAPL 259.35

+0.1%

Jan 9 9:30 AM EST

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To: J R KARY who wrote (25000)	5/31/1999 11:33:00 PM
From: J R KARY	Read Replies (1) of 213182

QT chosen with RealNetworks at Disney's GO .. QT a minor player However GO's advertising (interactive ?) streaming platform is yet to be decided: " It's pretty straightforward to take TV shows and put them up on the Web," Naughton said. "The question is what's the business model." The company is studying alternatives for selling advertising that is integrated with the on-demand video programming; it has not yet settled on a format for generating ad sales from repackaging television shows online. Disney essentially has designated Infoseek as its primary vehicle for addressing the interactive market. Last year, the media giant acquired a 43 percent stake in Infoseek, with the option to purchase majority control of the company. For Broadcast Center, Infoseek is using technology supplied mostly by RealNetworks in its new streaming media offering. Some clips also are offered in Apple Computer's QuickTime format, but little, if any, content appears to be formatted for Microsoft's Windows Media player. Infoseek's selections are not related to any formal partnership but instead were dictated by technology choices, Naughton said. RealNetworks also is providing the network backbone used to deliver Infoseek's streaming media content. " zdnet.com The niche race has begun - will Server OS X be involved ? Jim K

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