R NEWSWIRE) Micro Laboratories Announces Successful Launch of E-commerce
Micro Laboratories Announces Successful Launch of E-commerce Web Site
JOHNSTON, R.I., June 1 /PRNewswire/ -- Micro Laboratories, Inc.
(OTC Bulletin Board: MLAR), announced the successful launch of its e-commerce
web site VitaminKingdom.com., an online health and nutrition community and
vitamin superstore combining the efficiencies of on-line shopping with the
informational content of a large portal. The site provides a place where
consumers can find nutritional information, shop, interact with nutrition and
health experts, as well as chat with other members of the health community.
Robert Thistle, president and CEO of Micro Laboratories, stated,
"VitaminKingdom.com offers its online visitors a one-of-a-kind experience with
innovative, useful features like nationwide nutritionist or fitness trainer
locators and individually-tailored shopping experiences. There is also an
800 number where visitors can talk to trained customer service personnel. By
accessing these and other unique services, consumers can make educated choices
regarding their health."
Mr. Thistle added, "The management team at VitaminKingdom.com firmly
believes our strategy of a web site where consumers can go for products and
information on almost any subject relating to health and nutrition will make
it the most useful and frequently-visited site of its kind." He referred to
an April 27 article from Bloomberg News in which Forrester research group
estimates that the online sales of drugs, vitamins and personal-care products
will soar to about $6.3 billion in five years from $213 million last year.
"That would more than double the $3 billion in sales that Forrester projects
for online book sales in five years," Thistle said.
Micro Laboratories, Inc. has developed several cutting-edge products in
the vitamin and nutrition field. The Company is already working diligently to
expand its thirteen-category product line to fit the growing needs of today's
consumers. Micro Laboratories, Inc., has signed agreements with such
companies as AT&T WorldNet Service(R) through 24/7 Media, Inc. and GeoCities.
For more information on Micro Laboratories, Inc., please visit
www.vitaminkingdom.com.
Statements regarding financial matters in this press release other than
historical facts are "forward-looking statements" within the meaning of
section 27 A of the Securities Act of 1933, Section 21 E of the Securities
Exchange Act of 1934, and as that term is defined in the Private Securities
Litigation Reform Act of 1995. The Company intends that such statements about
the Company's future expectations, including future revenues and earnings, and
all other forward-looking statements be subject to the safe harbors created
thereby. Since these statements (future operational results and sales) involve
risks and uncertainties and are subject to change at any time, the Company's
actual results may differ materially from expected results.
Contact: Jack Rosenberg of M&A West, Inc., 650-588-2678.
SOURCE Micro Laboratories
-0- 06/01/99
/CONTACT: Jack Rosenberg of M&A West, Inc., 650-588-2678, for Micro
Laboratories/
/Web site: vitaminkingdom.com
CO: Micro Laboratories
ST: Rhode Island
IN: MLM HEA
SU: PDT
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