Here is some additional facts on Select-Shopper.Com and how AOL fits into the equation.
INTERNET STORE:
SELECT-SHOPPER.COM:
Select-Shopper is an online retailer that offers that offers over 40,000 products from
more than 400 manufacturers through its online stores on the internet. The Company
seeks to provide an online shopping experience that incorporates traditional
department
store and mail-order features into an interactive, easy-to-use and compelling online
environment.
The Company believes that online technology, and the internet in
particular, is an advantageous medium for the selling of merchandise
relative to traditional retail stores and mail-order catalogs. Leveraging online
technology
and the global reach of the internet, the online retailing model provides Select-Shopper
with virtually unlimited online shelf space and the ability to reach a geographically
unlimited consumer base, without the costs associated with constructing traditional
retail
stores and distributing mail-order catalogs. The Company's strategy is to offer quality
merchandise, provide effective customer service, and capitalize on the inherent
economies of the online retailing model.The Company, which launched its Internet
store
in March 1999, is still in early stages of development. The Company believes that its
ability to achieve
profitability will depend primarily on its ability to increase revenues generated by
transactions relating to sales of merchandise through its online stores. Select-Shopper
management team has experience in a broad range of retailing environments, including
department stores, specialty retailing stores, television merchandising and direct mail.
Select-Shopper's online stores are accessed at Select-Shopper.com on the Internet.
Select-Shopper's online stores provide high quality color pictures and detailed
information relating to products that are
conveniently organized into departments by brand and category such as
housewares, consumer electronics, gifts and gourmet food, similar to those of
traditional
department stores. Shoppers can search for, browse and select products throughout
the
store and place selected merchandise in a virtual shopping bag that facilitates the
process of collecting items, subtotaling purchases and reaching the purchase decision.
Furthermore, Select-Shopper has established strategic relationships with manufacturers
which allow most products to be rapidly shipped directly from the manufacturer.
Manufacturer direct shipping enables the Company to avoid inventory related risks,
limit
overhead costs and provide prompt delivery.
As part of its marketing strategy, the Company has formed a strategic alliance
with AOL pursuant to a marketing agreement. This agreement provides for
Select-Shopper to be featured on the AOL Shopping Channel as one of the
three anchor tenants within the Department store area and to be prominently
featured in the Gift area. In addition, the Company plans to establish strategic
alliances with other online companies and begin a targeted advertising
campaign to attract additional customers to the online stores. The Company
believes both online and traditional media exposure are critical to maximizing
brand recognition and driving traffic to its online stores. |
