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Non-Tech : E*Trade (NYSE:ET)

ET 16.51

-0.8%

Nov 21 9:30 AM EST

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To: go_bucks who wrote (6675)	6/1/1999 2:18:00 PM
From: WhySoSoon	Read Replies (1) of 13953

You can check it out at: fnews.yahoo.com In short, the annual account fee will range from .2% to 1% of the account's assets with the minimum annual fee will be $1,500. It is catering to high networth or affluent individuals (Just another kind of wrap account). The MER entry will have more impact on Schwab's type of OLB. I also think MER will buy out a mid-size OLB for quick entry as well. We should also see downward pressure of trading fee soon. I am not surprised that EGRP to adjust the fee downward as a mean to maintain/increase the market share. This is a typical transition from an effective competitive industry to an oligopoly. So don't be a shock when the trading fee comes down. At that time, the share price of most OLBs will once again have a negative impact. Keep in mind that E*Trade is well positioned with cause trading fee is not the only mean of their revenues when this happens. OT: I am glad that I am not a competitor with Cotsakos. I would keep thinking about what his next move would be and how am I make that counter-move. This would be too much for me.

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