Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: ToySoldier who wrote (27074)	6/1/1999 5:56:00 PM
From: Don Doyle	Read Replies (4) of 42771

Greetings, To quote Toy, "ITS UP TO CORP. MARKETING TO MAKE NDS MORE TANGIBLE!" This could not be more on the money!!! I'm a long time employee of Novell and have been frustrated on and off for a while now with the lack really, of marketing not only our products but our brands. I don't get our ads either? The latest incarnation is a guy standing in the desert by the highway with a sign that says flash floods and he is looking up. What in the hell is this supposed to mean. I am really looking for help with this one. My point is this, there are flashy ads that don't tell you what the company sells but the flashyness of the ad can carry it. On the other hand, there are simple ads that really talk about a product and it's benefits. Either of these ads can work. Novell's ads seem to fall in the middle neither pushing a product or being very flashy. I just don't get it!!! Please tell me what you think. Don

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