TO ALL: everyone on Dave's e-mail list will receive this later tonight; Subject:
[Fwd: Mark Jensen answers on questions of june 1 release.]
Date:
Tue, 01 Jun 1999 16:22:48 -0700
From:
David DiRicco <davidjdiricco@worldnet.att.net>
To:
Walt Brownlee <wbphoto@bellsouth.net>
Subject:
Mark Jensen answers on questions of june 1 release.
Date:
Tue, 01 Jun 1999 16:17:51 -0700
From:
David DiRicco <davidjdiricco@worldnet.att.net>
To:
David Di Ricco <davidjdiricco@worldnet.att.net>
ubject:
metroplus
Date:
Tue, 01 Jun 1999 15:55:33 PDT
From:
"Mark Jensen" <mjensen80@hotmail.com>
To:
davidjdiricco@worldnet.att.net
MetroPlus Communications Technology, Inc. has embarked on a Internet
Telephony program to deliver low priced long distance calling packages
to
consumers. Internet Telephony uses the Internet to send audio between
two
telephones in real time. Customers using a Gateway will be able to pay
one
flat rate for unlimited long distance calling between points on the
system.
MetroPlus is partnering with IPVoice.com (OTC:BB:IPVC) as a technology
provider.
IPVoice.com recently announced the implementation of the IPVoice.com
gateway
installations internationally, as well as their Flat25 Plan which offers
unlimited long distance for $25 a month in 30 cities in the US and
Canada.
Within the coming months IPVoice.com will implement the installation of
at
least 30 gateways internationally. One gateway has opened in Hong Kong
and
London, Paris and Milan are not far behind. To support TrueConnect™,
IPVoice.com has developed proprietary support products in the areas of
order
entry, billing, customer service, agent management and a switching
network
management system.
Question 1: How are you going to market your Internet long distance
program?
Answer 1: We have a very exciting new marketing program. We have
signed an
agreement with a marketing company that specializes in convenience store
programs. We will be marketed as a Web Access Card. The Web Access Card
is
a “real world” marketing tool for Internet companies who need
traditional
advertising to compete. It is a low cost, customer acquisition tool
with
measurable results for top-end Internet companies spending large dollars
on
traditional advertising. The card is targeted for sales in the United
States and Canada through national convenience store accounts such as
7-Eleven, Circle K, and Mobil On-The-Run.
Question 2: How does the program work?
Answer 2: You will be able to buy Web Access Cards at your local
convenience
store. The top Web sites in the country will participate in Web Access
Cards also. The cost of a card is $1.99 and has a redemption value of
over
$10. The customer logs onto a Web site, Red Hot Connect.com, to
register.
The person enters a Personal ID number from the back of the card. After
registering, the person will click on our logo to be hyperlinked to our
Web
site for fulfillment. We will offer $10 of calling time for $1.99 as
incentive to become a customer.
Question 3: What makes this program so unique and why do you like
it?
Answer 3: The answer to this question is simple. The marketing is
100%
measurable! We do not believe in doing advertising where we don't know
what
results we are getting. Because of the direct connection between the
purchasing of a card and online registering, we know exactly how many
customers are buying the cards, registering for their reward and buying
minutes from us. No other program has these features.
Question 4: What kind of results are you expecting from the
marketing
program?
Answer 4: It is a new program and will take some time to roll
out. We
expect to be in 30,000 convenience stores in the next 12 months. We
expect
to sell 100 cards a month per store. At full rollout, we could be
selling
as many as 3,000,000 cards a month. We expect to generate a 2% response
to
the marketing program. This means we would be generating 60,000 new
customers a month. Again, it is going to take time to roll the program
out
in national chains such as 7-Eleven, Shell, Exxon, Mobil, etc. We
expect to
be in 10,000 stores in the next 6 months.
Question 5: How will this marketing program impact the sales of
MetroPlus
licenses?
Answer 5: We expect it to be a big plus in selling licenses. Our
plan is to
sell a Master License in each of our 16 exclusive cities. The cost of a
Master License is $100,000. The Licensee can sell sub-licenses to
smaller
operators. Our contract states that we have to reach a minimum of
$250,000
a month revenue in each city. The Web Access Cards guarantee that our
licensees will be generating new customers and new revenue. We want to
have
a definitive marketing program so licensees know we have a good
opportunity
to share with them.
Question 6: What are the keys to the card's success?
Answer 6:
 Millions of marketing impressions can be distributed for
maximum
market penetration.
 The marketing is totally measurable. Each card is numbered
with a
Personal Identification Number. From distribution, to purchasing, to
registration to fulfillment everything is tracked. The return on
customer
acquisition expenditure is measurable and controllable.
 Offers can be changed to quickly adapt to the ever-changing
online
environment.
 The marketing is cost-effect compared to traditional marketing
such
as television, radio and newspapers.
 Registration occurs online. Any one of the 100 million people
online today can register. |
