Sears <S.N> to advertise on Microsoft <MSFT.O>
HOFFMAN ESTATES, Ill., June 1 (Reuters) - Sears, Roebuck
and Co., the second largest U.S. retailer, said Tuesday it
signed a two-year, multi-million dollar deal to advertise
across the Microsoft Corp. MSN network of Internet services.
Starting today, Sears will become the largest advertiser on
the MSN HomeAdvisor online real estate service
(www.homeadvisor.com).
The Sears online marketing program is designed to reach a
broad consumer audience through banner advertisements, fixed
placements, sponsorships and promotional advertisements across
a diverse range of MSN Web sites, the retailer said.
"We are aggressively expanding our online presence, and the
MSN network of Internet services is a powerful vehicle that
will help increase our visibility on the Web and help us drive
traffic to sears.com," said Alice Peterson, vice president and
general manager of Sears Online.
In May, Sears began selling more than 2,000 major
appliances, including the top six best-selling brands, on its
own Web site (www.sears.com).
"By advertising on MSN HomeAdvisor, Sears is gaining access
to the premier Web destination for new homeowners and consumers
who are actively shopping for homes," said Bryan Mistele,
product unit manager, MSN HomeAdvisor.
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