MSGI's CMG Direct SubsidiaryAnnounces Agreements With Levi Strauss and Federal Express
June 2, 1999 08:48 AM
NEW YORK--(BUSINESS WIRE)--June 2, 1999--
LEVIS AND FEDERAL EXPRESS ARE USING CMG's INTERNET MARKETING AUTOMATION PRODUCT, PERMISSIONPLUS FOR CUSTOMER ACQUISITION AND RETENTION
CMG Direct, a wholly-owned subsidiary of Marketing Services Group, Inc. MSGI , an Internet and marketing services industry leader, today announced that it has signed agreements with Levi Strauss & Co., one of the world's largest brand- name apparel marketers, and Federal Express Corporation, the world's largest express transportation company and an operating subsidiary of FDX Corporation FDX .
CMG Direct's PermissionPlus(TM), technology and service provide companies with a fully automated website marketing capability, enabling Levi's and FedEx to automate their Internet customer acquisition function and to increase the lifetime value of its customers.
PermissionPlus is an innovative suite of tools that captures detailed user information, including product preferences, interests and demographics. It provides powerful marketing research information and enables companies to proactively communicate with its customers through one-on-one e-mail communications.
"MSGI is a leading player in the Automated Internet Marketing space and we are pleased to announce these new customers," stated Ed Mullen, President of MSGI. "The automated marketing sector of the Internet has tremendous growth potential, evidenced by Forrester Research estimates that the commercially requested e-mail sector of this field, alone, will grow to 250 billion broadcasts and $1.1 billion in revenue by the year 2002."
Mr. Mullen continued, "This is an exciting time for MSGI and CMG Direct and I am very enthusiastic about leading the expansion of our Internet division. We have an incredible opportunity and I believe MSGI is well positioned to excel as a leader in this arena. Our growth plans are aggressive and we will continue to expand PermsionPlus' capabilities going forward through strategic acquisitions, research and development and partnerships."
About MSGI
Marketing Services Group, Inc. is a leader in the Internet marketing and marketing services industries. MSGI's revenues have grown from $16 million in fiscal 1996 to in excess of $100 million on an annualized basis. MSGI is a holding company organized into two business divisions: the Internet Group and the Marketing Services Group.
The Internet Group's mission is to acquire, invest in and incubate Internet companies. Its initial focus will be on PermissionPlusTM and will expand into other areas of the Internet. The MSGI Internet Group provides Internet marketing, e-commerce applications, Web development and hosting, online ad sales and consulting.
Its Marketing Services Group provides strategic planning, direct marketing and database marketing, telemarketing and telefundraising, media planning and buying and fulfillment. Through this business segment, MSGI will continue to grow through leveraging the synergies it has across all its companies in marketing, technology, and capabilities.
Thousands of clients worldwide are provided services by MSGI with offices throughout the United States and in London. Corporate headquarters are located at 333 Seventh Ave., New York, NY 10001. Telephone: 212-594-7688. Additional information is available on the Company's Website: msginet.com.
Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ are stated in the company's reports to the Securities and Exchange Commission including its 10-Q for the period ended March 31, 1999 and the annual report on Form 10-KSB for the year ended June 30, 1998.
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