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Opens online mall
More E-commerce Stories More Technology News
By DAVID AKIN The Financial Post
Microsoft Corp. opened an online mall yesterday filled with Canadian retailers, a move that allows it to show off some proprietary e-commerce technology and sets it up to go head to head with America Online Inc., cyberspace's biggest landlord.
Microsoft Network (MSN) Canada will have more than 60 Canadian merchants within its shopping channel, including Club Monaco, Holt Renfrew, Future Shop, Tilley Endurables, Chapters.ca, and The Body Shop. AOL Canada, too, has several merchants on its shopping channel, including Hudson's Bay, Outfitters, Zeller's, Bid.com, CDPlus, and Chaptersglobe.com.
Both firms are trying to capitalize on what many believe is the next big revenue model for portal players: transaction fees for bringing buyers and sellers together.
Microsoft of Redmond, Wash., hopes to make the buying process for both consumers and retailers easier by managing the security of online transactions with its Passport service. Passport lets users set personalization and control access across all of the MSN-branded sites with a single sign-in, registration, and electronic wallet services.
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