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Non-Tech : SWS - An undiscovered gem

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To: John Chapman who wrote (284)6/2/1999 3:45:00 PM
From: William F. Wager, Jr.  Read Replies (1) of 504
 
More on the SBC deal...

SBC Internet Services Enters Marketing Partnership With Online BrokerMydiscountbroker.com'

Online Investing - One of the Hottest Internet Applications - Expected to

Continue Growing in Popularity

SAN FRANCISCO, June 2 /PRNewswire/ -- SBC Internet Services today
announced a strategic marketing agreement with Mydiscountbroker.com(TM) that
will benefit both companies and their customers.

Under the agreement, any Southwestern Bell Internet Services and Pacific
Bell Internet Services customer who opens an account with Mydiscountbroker.com
will receive a free online trade of up to 5,000 shares once a month for one
year.

In return, Southwestern Bell Internet Services and Pacific Bell Internet
Services are offering their Extra Access dial-up Internet service at about a
20 percent discount to Mydiscountbroker.com customers who also are new
Internet customers.

New Southwestern Bell Internet Services and Pacific Bell Internet Services
customers who invest via Mydiscountbroker.com will pay only $17.95 per month
for unlimited Internet access. The Extra Access Plan includes a free personal
home page, five e-mail addresses and 56K access, the fastest speed currently
available over an analog modem.

This is the first marketing agreement with an online broker for SBC
Internet Services, which has more than 489,000 customers under the brands
Southwestern Bell Internet Services, Pacific Bell Internet Services, Nevada
Bell Internet Services and SNET Internet.

"Online investing is becoming more and more mainstream, and this agreement
allows us another avenue to reach out to investors while offering our
customers access to a reliable, quality online broker. It's a win-win-win
situation -- for SBC, Mydiscountbroker.com and both of our customers," SBC
Internet Services President David Fannin said.

The agreement reflects the growing popularity in online investing.
Currently, there are more than 7 million online brokerage accounts, and that
number is expected to increase to more than 17 million by 2001. Online firms
such as Dallas-based Mydiscountbroker.com are signing up more than 15,000 new
accounts each day
, meaning nearly 50 percent of U.S. households could own
stocks within the next five years through online brokerage firms.

Mydiscountbroker.com provides online securities brokerage for $12 per
trade (up to 5,000 shares) through its Internet Web site,
www.mydiscountbroker.com. Much like full-service brokerage firms,
Mydiscountbroker.com offers a wide variety of products such as stocks, bonds,
mutual funds, unit investment trusts and retirement accounts but does not give
investment advice or recommendations.

"This agreement opens the door for SBC Internet Services to become the ISP
of choice for the growing number of investors who place their securities
trades through our Internet Web site," Mydiscountbroker.com President Bruce
Zucker said.

About SBC

SBC Internet Services, which includes Southwestern Bell Internet Services,
Pacific Bell Internet Services and Nevada Bell Internet Services and SNET
Internet, is among the top three Internet services providers in its respective
regions and the nation's 11th largest ISP, offering a broad range of high-
quality, affordable and reliable Internet access and Web hosting services to
more than 489,000 business and residential customers. It is a company of SBC
Communications Inc. (NYSE: SBC) (www.sbc.com), a global leader in the
telecommunications industry, with more than 37.7 million access lines and
7.2 million wireless customers across the United States, as well as
investments in telecommunications businesses in 11 countries. Under the
Southwestern Bell, Pacific Bell, SNET, Nevada Bell and Cellular One brands,
SBC, through its subsidiaries, offers a wide range of innovative services.
SBC offers local and long-distance telephone service, wireless communications,
data communications, paging, Internet access, and messaging, as well as
telecommunications equipment, and directory advertising and publishing. SBC
has more than 130,000 employees and its annual revenues rank it in the top
50 among Fortune 500 companies.

About Mydiscountbroker.com

Mydiscountbroker.com emphasizes high-quality customer service while
providing Internet investing at $12 per trade (market or limit order up to
5,000 shares). In addition to stocks, options and bonds, the firm also offers
clients free, unlimited checking, free checks, no-fee IRAs and a broad
spectrum of no-load and low-load mutual funds. Mydiscountbroker.com is a
member firm of the National Association of Securities Dealers and is a wholly
owned subsidiary of Southwest Securities Group, Inc. (NYSE: SWS). The
Mydiscountbroker.com Internet trading site is ranked among the Top 10 online
brokers in the most recent SmartMoney.com survey and among the Top 20 discount
brokers in the most recent Gomez Advisors survey.


SOURCE Mydiscountbroker.com

--Bill
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