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Technology Stocks : Identix (IDNX)
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To: brad greene who wrote (13746)6/2/1999 4:43:00 PM
From: David  Read Replies (2) of 26039
 
Brad, retail distribution, especially in low quantities, is not going to be profitable due to the high overhead per transaction and the middleman costs. We should instead be emphasizing enterprise sales -- good for tens of thousands of keyboards at one time. That's also the way to break through any uneducated consumer resistance to bio-ID devices, by having a million of these used every day in offices.

Let NRID try to sell product one at a time. Compare their sales to the IDX sales this year, and you'll see which approach works better.

If you want one yourself, contact Keytronic. (But you may as well wait for the upgraded software version.)
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