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Non-Tech : E*Trade (NYSE:ET)

ET 17.00

-0.1%

11:28 AM EST

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To: WhySoSoon who wrote (6793)	6/2/1999 10:19:00 PM
From: Tae Spam Kim	Read Replies (1) of 13953

Financial services industry continues to undergo the radical paradigm shift onto the web. With Merrill finally capitulating, it validates online trading as the future of investing. Look for Merrill, Schwab, and E*Trade to dominate and fill out complete portal offerings in the coming year. There's an incredible change in scope in the way people choose and execute online finances," says Jim Marks, managing director with Deutsche Bank Alex. Brown. "It's going to get a lot bigger, and the online brokers are going to go after all the financial services they can." Many online brokers, including ETrade, have already been successful in recruiting scores of online investors; they are now looking for more services to wave in front of their customers' eyeballs. Likewise, Merrill Lynch may finally have acknowledged that the Internet is becoming a conduit through which many financial services can be conducted. - RedHerring

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