Scott - I also agree with you.
Although, I suspect that I also fall into the category of an old dude (44 yrs) in your mind! My fiancee and I order everything possible from the net, not just because we can shop for savings that way, but also the convenience of shopping at home and delivery. We have busy lives and don't really feel like running to the stores at night to buy staples or furniture for that matter. We trade our stocks on-line, order much of our food and other staples from PeaPod, airline tickets on-line, flowers, you name it. We just bought a car the old fashioned way, but only after thoroughly researching the choices on the web and consulting autobytel.com etc before ever entering a showroom. With the coming proliferation of STBs, old fogies less 'wired' than I will respond in droves - just consider the proliferation of home shopping channels. The key for RDIM will be to price their club in a way that makes it obviously attractive to a wider spectrum of buyers than merely the buying club diehards. That will determine whether RDIM can go beyond 'merely' scooping up that sector alone, or advancing to the status of a mini-AMZN, PCLN or EBAY. Staggering the membership fees vs savings may accomplish this, as they seem to be aware.
In the meantime, they need to become fully reporting for starters, not to mention sealing those extra deals. But they seem to be solidly on track. "In time and patience" - I agree. Just wish the general media and investment community would start to pick up on this for the sake of us little dudes... All in time though, since the immobility of the current stock price is only of relevance to those who want to sell, rather than those of us still eager to accumulate.
Neuroguy (trav007 from RagingBull) |
