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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: EPS who wrote (27090)6/3/1999 12:12:00 AM
From: Jack Whitley  Read Replies (1) of 42771
 
<<I think it should be easy for a good creative agency around here to make a terrific add campaign based on the Boston Globe article theme.>>

1) Lucent Technologies should be a lesson to every IT company exec out there that advertising to the non-technical masses WORKS. These guys make switches and DWDM equipment, yet they are ON TV REGULARLY. People know what they do and their stock has benefited. They don't stick to just trade rags with surreal ads.

2) I agree that the Lotus "I Am" commercials are extremely powerful.

3) After skimming through the posts for today, I saw these suggestions for promotional material -

<Stop the chaos. Manage your digital life with Novell Directory Services.>

<NDS-- satisfaction for the internet age>

<Networks that know you>

OK, but what about this one -

"I Got The Power !"

We could use the dance/house song recorded by the group Snap (with Martha Walsh, MP3 at 195.139.86.45). Don't laugh. Everyone that was close to a nightclub in the early nineties knows this tune. This one always got EVERYONE going. Very upbeat, very contemporary. You could use just the bass and rhythm lines. It would work for the "Boston Globe digital me user" as well as the Network Manager/Administrator, as they both would "have the power". I could do 6 storyboards in an hour with these two groups putting Digital Me or NDS through its paces to the tune of this song.

It could be as big as the US Postal Service's "Fly Like an Eagle" campaign. I dare say everyone in the COUNTRY knows about Priority Mail now. It could be just that easy for Novell, Digital Me, NDS.

jww
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