Absolutely, John. . .great find. . .
Drawing on the technology of Learning Co., Mattel said last month it will spend $50 million to create a new Internet subsidiary, Mattel.com, which will bring together its top brands, such as Barbie, Carmen Sandiego, and American Girl, for both sales and play. Mattel expects total e-commerce revenues to reach $60 million this year.
''As with all our interactive products, we want to do things that relate to the basic play patterns of these properties,'' said Glenn Bozarth, a Mattel spokesman. ''We see a lot of synergy between the Learning Co. titles and our own brands.''
Of course, wherever Mattel's Barbie goes, Hasbro's G.I. Joe is not far behind. Hasbro Interactive took a step toward the Internet last year, introducing a line of Email Games.
And this:
The strategy, aided by falling computer prices, has helped build Hasbro Interactive into a growing powerhouse for parent Hasbro Inc. Although the unit's sales still account for less than 10 percent of the company's total revenues, it holds the greatest growth potential - the interactive industry is expected to grow an average of 15 to 25 percent in the coming years, according to the Interactive Digital Software Association.
With the Learning Company recently signing a distribution agreement for Brilliant's titles, it certainly puts the players on the same field. . . .when Mattel goes to spend that 50 million and announces it's Mattel.com plan, Brilliant could be a recipient. They are waving the Carmen SanDiego and Barbie names around, regarding interactive internet games. . .Brilliant puts the interactive in the video with its Multi-Path model.
Funny how we just keep finding these powerful connections, yet the street has not yet noticed. . . who knows what they are waiting for, but when we add up just the announcements that we can reasonably expect to see, based on what we know. . . when Brilliant finishes its work, . . .it is impressive, IMO.
Thinking of buying more on this dip, with the profits from the near-term trades.
Rande Is |
