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Non-Tech : E*Trade (NYSE:ET)

ET 16.95

-0.4%

Nov 17 3:59 PM EST

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To: Curly Q who wrote (6818)	6/3/1999 6:47:00 PM
From: IFLY_Trader	Read Replies (2) of 13953

You understate a huge advantage the big internet companies have over their off-line competition ... and that is very valuable experience in the internet field. EGRP has already proven that they know how to run a successful high-growth internet business. (same w/AZMN ETYS AMTD) What has Merrill Lynch proven on the internet?? Just that it took them a very long time before they realized the future. Lastly, another reason that the offline b&m companies won't be automatic market leaders is because IMO, the online companies have a better brand name at this point for online transactions. Remember a few years back how well-respected Barnes and Noble was?? Now they seem like losers and market followers, having lost out to the market leader and innovative company Amazon. Ditto with E-toys and E-Group. I actually trust my money as much with E-Group as with Merrill at this point. Couldn't say that was the case 12 months ago.

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