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Technology Stocks : Qwest Communications (Q) (formerly QWST)
Q 79.57+0.7%Nov 19 3:59 PM EST

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To: SJS who wrote (3903)6/3/1999 8:11:00 PM
From: Frank A. Coluccio  Read Replies (1) of 6846
 
SJS, concerning 10-second advertisements every two minutes, you noted:

"I don't think this is a good idea.."

Perhaps it's not. But it doesn't seem to want to go away. You were referring to a recent SF Chronicle article:

" British Telecom has begun offering selected customers trial tests of Freetime, a telephone service that is free, but interrupts talkers every two-minutes with 10-second advertisements. Similar systems are already in use in Sweden, Denmark and Italy, "where they have proved to be popular with teenagers and cash-strapped households but an irritant to anybody else." (SF Chronicle)

===========

That was only recently, I take it. See an earlier iteration of this concept below:

" The idea of grafting advertisements upon the telephone has been patented by a Swiss genius. The advertising announcements are to be introduced upon the lines so as to be heard by the person calling while awaiting the response of the operator and the response of the person called. [Telephone Engineer Magazine - February, 1912]

Regards, Frank Coluccio
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