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Andretti, thanks for the numbers on Lifetime Learning. Using Gordon's assumptions: 10% participation (instead of average 30% participation) of 102,000 schools is 10,000 schools with an average of 1,000 kids or 1,000,000 kids. I assume they sell an average of 3 cards each or 3,000,000 cards. At $5 per card, that's $15,000,000 revenue. Also assume 3 CD's sold per card giving us 9,000,000 CD's sold or a CD profit of $9,000,000. That's a total of $24,000,000, not far from Gordon's figure of $25 million. Regards, Suzanne P.S. I may try another approach to this later. |
