(BSNS WIRE) Former Coca-Cola Executive Joins Aqua Vie Marketing Effort
Former Coca-Cola Executive Joins Aqua Vie Marketing Effort
Business Editors, Food and Beverage Writers
KETCHUM, Idaho--(BUSINESS WIRE)--June 4, 1999--Tom Gillespie,
president of Aqua Vie Beverage Corporation (OTC EBB:AVBC), announced
today that the company has engaged the services of Paul Lundy, Jr.,
formerly of The Coca-Cola Company (Atlanta), to assist Aqua Vie in its
North American and international marketing efforts.
Lundy, who will be on assignment with Aqua Vie effective June 28,
will in the interim serve on the company's strategic advisory council.
Lundy has nearly ten years' experience in the beverage industry,
including brand management and cooperative marketing with 7-Eleven,
Blockbuster Entertainment, and Euro Disney. During his tenure with
Coca-Cola, he developed and facilitated successful brand positioning
programs in Asia and the Pacific Rim. Lundy was previously associated
with McCann-Erickson in Europe, Atlanta and Portland, where he
developed and implemented promotional strategies for a number of
international beverage, entertainment and resort accounts. As managing
director of Allied Brands (London, England), he was responsible for
the repositioning and launch of Lone Star Beer in Europe, establishing
brewing, bottling and distribution networks of independent beverage
distributors and a commissioned sales team. He pioneered in the
implementation of intranet/internet-based management and real-time
sales information systems for international selling.
"As we prepare for Aqua Vie's North American launch, we are
delighted to welcome Paul to the Aqua Vie team. His ability to
identify and capitalize on consumer beverage trends and his
exceptional track record in international brand positioning, strategic
alliance development and value-based relationship marketing are
consistent with Aqua Vie's marketing strategies," said Gillespie.
"Paul knows the lay of the land, and we are confident that his
experience in global selling and e-commerce applications will assist
Aqua Vie in achieving a global presence and top-of-mind awareness."
Aqua Vie Beverage Corporation is North America's foremost
developer and marketer of all natural, lightly flavored, still
(non-carbonated) bottled spring water. The company's low-calorie
alternative beverages are bacteria-free and contain no preservatives.
Aqua Vie produces and markets the Hydrator(tm) line of beverages in
the United States and Europe. This beverage line is comprised of seven
low-calorie, all-natural beverages that are lightly flavored and
designed to increase one's personal consumption of water, naturally.
The underlying technology also serves as the new delivery system for
Aqua Vie's nutritionally fortified E Line(tm); Elixir(tm),
Empower(tm), and Ecstasy(tm), its nutritionally specific line of
Aquaceuticals(tm), and Aqua Vie's non-alcoholic wine and champagne
beverages made from spring water. For further information about Aqua
Vie Beverage Corporation, visit our web site at www.aquavie.com.
NOTE: Statements contained in this release that are not strictly
historical are forward-looking within the meaning of the safe harbor
clause of the Private Securities Litigation Reform Act of 1995.
Editors and investors are cautioned that such forward-looking
statements invoke risks and uncertainties that may cause the company's
actual results to differ materially from such forward-looking
statements. These risks and uncertainties include, but are not limited
to, demand for the company's product both domestically and abroad, the
company's ability to continue to develop its market, general economic
conditions, and other factors that may be more fully described in the
company's literature and any periodic filings with the Securities and
Exchange Commission.
--30--RYG/se*
CONTACT: Aqua Vie Beverage Corporation
Tom Gillespie, 208/622-7792
or
Jordan Richard Assoc.
Madeleine Franco, 801/268-8610
KEYWORD: IDAHO
INDUSTRY KEYWORD: FOODS/BEVERAGES PRODUCT MANAGEMENT CHANGES
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