Dilbert Visa! press release
NextCard(R) and United Media Announce The Dilbert(TM) Visa(R)
06/04 12:09 NextCard(R) and United Media
Announce The Dilbert(TM) Visa(R)
NXCD.O>
SAN FRANCISCO and NEW YORK, June 4 /PRNewswire/ -- NextCard(R)
(Nasdaq: NXCD) the First True Internet Visa, and United Media (
comics.com ), the licensing and syndication company, today
announced a joint Internet marketing agreement to offer co-branded products
and card services for DILBERT, the popular icon of American corporate
culture. Under the terms of the agreement, NextCard and United Media will
collaborate to create the DILBERT Visa card for Internet fans of Scott Adams'
comic strip.
"We are very happy to announce this partnership with NextCard," stated
Michael Zimbalist, general manager, OnLine Services, United Media. "The
innovative online features of the DILBERT Visa credit card make it ideal for
marketing on the web. We know DILBERT fans will sign up online and add
the DILBERT Visa credit card to their wallet."
"The DILBERT fans are tech-savvy and have a tremendously strong affinity
with the characters," said Richard Goebel, director of business development
at NextCard. "With DILBERT's active online following, we have a unique
opportunity to create an innovative and distinctive product, and have some fun
along the way."
NextCard, Inc.
NextCard, Inc., creator of the First True Internet Visa, is considered the
industry's leading issuer of consumer credit on the Internet. Since its launch
in December 1997, over 2 million people have applied for the NextCard
Internet Visa, making it one of the premier online credit cards. NextCard
continues to innovate with its Double Rewards program, GoShopping! tools,
original PictureCard design, digital wallet and online customer service. (
nextcard.com )
About United Media
United Media (UM) is a fully-integrated, worldwide licensing and syndication
company that focuses on building brand equity around a wide range of
creative content through its two syndicates: United Feature Syndicate (UFS)
and Newspaper Enterprise Association (NEA), and licensing: United Media
Licensing (UML). UM licenses and/or syndicates a variety of properties
including PEANUTS(TM) (www.snoopy.com), DILBERT(TM)
(www.dilbert.com), Nancy and Sluggo, MIFFY, Wallace & Gromit, Raggedy
Ann and Andy, Fido Dido and The State Hermitage. United Media
(www.comics.com) is an E.W. Scripps Company.
CONTACT: Michelle DesMarais of NextCard, 415-836-9792, or
michelle.desmarais@nextcard.com; or Rosana Galvan, or Diane Iselin,
212-293-8547/293-8713, or rgalvan@unitedmedia.com, both of United Media
SOURCE NextCard, Inc.
-0- 06/04/99
/CONTACT: Michelle DesMarais of NextCard, 415-836-9792, or
michelle.desmarais@nextcard.com; or Rosana Galvan, 212-293-8547, or
rgalvan@unitedmedia.com, or Diane Iselin, 212-293-8713, both of United
Media/
/Web site: comics.com
/Web site: nextcard.com -- SFF016 -- 3153 06/04/99 11:53 EDT
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