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Non-Tech : Enamelon (ENML) - Does anyone follow this?
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To: Q. who wrote (825)6/4/1999 2:28:00 PM
From: Harpo  Read Replies (1) of 863
 
<<I take this as an admission of defeat in one of the flawed elements of their business plan: burning mountains of cash to get consumers to take free or cheap toothpaste.>>

I can't help but think that this refocusing of marketing strategy is less by design than simply that they have run out money. I can see it now, "but we can't be broke, I still have checks in the checkbook!..."

regards,
bb
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