Before taking the Amazon plunge, be sure to consider the potential risks as well as the potential rewards. While many seem to think evaluating risk is unpatriotic or idiotic, it can also lead to higher portfolio returns.
Ah! such a simple statement, yet ignored by many, (including those who participate in the penny market, as a prime example, without forgetting tradable flying bacon, of course)...
Never mind understanding accounting, marketing, or the Internet...[while important considerations]....
Study risk, what it means, and its direct relationship with reward... a dose of "opportunity cost" plugged into the thought, would also be helpful... (not to mention higher returns, as indicated).
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"Just as courage imperils life, fear protects it."
~ Da Vinci.
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