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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 226.10

+2.5%

Nov 24 3:59 PM EST

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To: Glenn D. Rudolph who wrote (60789)	6/5/1999 4:19:00 PM
From: Lizzie Tudor	Read Replies (3) of 164684

You are answering all the questions LOL <G> How many advertising dollars will be spent on the net? I am still waiting on that one too;-) Well let me toss that one back to you then. As you know I tried to figure this out when I made my initial investment in dclk and with no advertising background it was guesswork on my part. However I firmly believe there is a new low and mid-range advertising space that never existed before that the internet has created in addition to the high end ads from large corporations we have now. Take the homegrocer site for a specific city... regional small businesses can advertise there, where in the past they only had that awful direct mail available. For your average local restaurant, car lot or flower shop etc. how much do you think they would be willing to spend, assuming they felt advertising on the net was worthwhile.... one thousand per year? I also feel the segmentation of the mkt that the internet provides will spur the larger advertisers into more, not less ads but thats jmo. The small business category is brand new though.

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