The Box Links Up with HyperTV Networks
By HANK KIM June 7, 1999
Although ACTV is cutting this deal with Liberty Digital, the alliance is expected to be executed under the aegis of MTVN.
"We're moving ahead with this alliance, and we are excited about the possibilities," The Box CEO Alan McGlade said last week. "We look forward to showcasing our product at the National Show in Chicago."
Weeks away from being folded into MTV Networks, The Box Music
Network announced an Internet-TV alliance with ACTV Inc.'s HyperTV Networks Inc.
The venture will combine The Box's around-the-clock video-on- demand programming prowess with HyperTV, ACTV's patented software, which facilitates the interface of television and the Internet.
At the time of the deal, MTVN president and COO Mark Rosenthal did not commit to specifics of how The Box would be integrated into his company. However, both Liberty and MTVN did say they would work in tandem to launch an interactive commerce-oriented music channel for advanced digital set-top boxes.
"It's really too early to say how this alliance will fit in with our plans for the future," Rosenthal said in a prepared statement, "but we continue to admire what The Box has done -- especially with interactivity and localization -- and no doubt, this alliance enhances that interactivity and experience for the consumer."
"This alliance is the culmination of our friendship with The Box, which began at the Western Show, and the synergies are obvious," ACTV vice president of programming and production Brent Imai added.
Liberty Digital CEO Lee Masters has been busy of late. In addition to the MTVN deal, the company recently announced that DMX, its digital-music-programming service, had signed a multiyear global distribution pact with Internet portal Lycos Inc.
multichannel.com
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Posted: 06/05/1999 09:17 pm EDT as a reply to: Msg 16202 by Servodog
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