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Technology Stocks : MSGI Marketing Services Group Inc. -- Ignore unavailable to you. Want to Upgrade?

To: sun-tzu who wrote (1258)	6/6/1999 6:45:00 PM
From: JPhilipS	Read Replies (1) \| Respond to of 3418

Welcome to the board; I loved your book. More MSGI research. Note this Press release from Levi's! Look at what they plan to do. Again, who did a major corporation pick? MSGI. Note my italics in the body, below: This company has traction. SAN FRANCISCO (February 16, 1999) – Levi Strauss & Co. (LS&CO.), which is in the midst of corporate repositioning, today announced worldwide net sales of $6.0 billion for the fiscal year ending November 29, 1998. Sales for the year were 13 percent below the company's 1997 sales of $6.9 billion. The company's three divisions posted the following sales results for the year: •Levi Strauss, the Americas: $3.9 billion. •Levi Strauss Europe, Middle East, Africa: $1.7 billion. •Levi Strauss Asia Pacific: $369 million. (LS&CO. is a privately held company and does not release corporate earnings or competitive data about specific brands or business units.) The overall sales decline reflects soft sales of the flagship Levi's® brand in 1998. This performance overshadowed solid results for both the Dockers® and Slates® brands. The Dockers® brand, the leader in the khakis market, ended the fiscal year with record sales. The Slates® brand -- launched in August, 1996 – has grown to be the No. 1 selling dress pant in U.S. department stores. During the second half of 1998, LS&CO. moved to an entirely new business model – consumer-focused brand management. This new model, with its intense focus on the consumer, is intended to enable the company to build its existing brands as well as a larger portfolio of brands – whether these are sub-brands or new brands. As part of this new strategy, LS&CO. is devoting more resources to innovative marketing and product design in all of its three divisions worldwide. In addition to new ad campaigns for the Levi's® brand, the company is actively involved in music and film sponsorships around the world. In 1999, LS&CO. will launch an assortment of new product offerings, many of which will be available on the company's new Internet commerce sites – www.levi.com and www.dockers.com.