To: JPhilipS who wrote (1259 ) 6/7/1999 10:40:00 PM From: Austin S. Respond to of 3418
Organic growth is right re: FedEx and Levi's. The fact that either, much less both, of these companies chose MSGI's technology and services for further enhancements to their fully automated web site marketing capabilities regarding Internet customer acquisitions and for better customer retention is a major and meaningful vote of confidence for MSGI. As many may know, Levi's was one of the first major international corporations to set up an Internet site, web page etc. They are one of the granddaddy's in this arena and take great pride in their web site, traffic, exposure, and Internet capabilities. Check out the Levi's web site - most impressive. levi.com Clearly, it's first team and state-of-the art. FedEx too maintains a significant web presence and sees high traffic due, in large part, to its utilitarian functions, (i.e., tracking packages). MSGI's clients like GE, Playboy, FedEx, Walt Disney, Paramount Pictures, MBNA, and Levi's also create the opportunity for MSGI to fulfull its vision of "total integration" of Direct marketing, Internet marketing, and telemarketing - all of which are rapidly converging. These clients, hopefully, will end up generating even more revenue for MSGI through the use of MSGI's other full-service divisions. msginternet.com With clients like these, it would appear that MSGI's commitment to becoming the leading full-service integrated marketing firm that conceives of and executes customer acquisition campaigns, through quality-driven direct marketing, telemarketing, and Internet marketing initiatives will come to fuition yet. P.S. Seems that I saw an earlier post that inquired as to whether MSGI was already deriving revenue from its Internet marketing division. Clearly the answer is "yes." In FY 1998 67% of MSGI's gross revenue was generated from its direct and Internet marketing division. Moreover, for the quarterly results reported on May 17, '99, MSGI "saw particular strength in our Internet Group, with 45% top line growth, primarily resulting from new business development and excluding recent acquisitions,'' said Jeremy Barbera, Chairman and CEO of MSGI. biz.yahoo.com