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To: Bill Harmond who wrote (60972)6/6/1999 11:22:00 PM
From: Lizzie Tudor  Respond to of 164684
 
Yes I was going to use Ameritrade as an example of a company who crawled back from the dead ad-wise... or don't people remember the tireless ameritrade ads where they insulted their customer base... "I just drove a mercedes for 8 bucks".

The Stuart ameritrade ads are my favorite now though so maybe amzn can hire that agency.. sheesh. Maybe Bezos was offered this (is it big enough) campaign and felt he had to run it or miss his window.