LCS Golf's Wholly Owned Subsidiary of GolfUniverse.com to Launch and Go
Live With Its GolfUniverse Online AT & T Powered Internet Service On
June 10, 1999
NEW YORK, Jun 7, 1999 (BUSINESS WIRE via COMTEX) -- Details of ISP
Marketing Plan - GolfUniverse Online Project to
Generate $ 6 Million in Revenues During Year I LCS Golf, (OTC BB: LCSG)
is pleased to announce that its previously announced golfers' internet
service will go live on Monday, June 7, 1999.
The robust, value added service will cater to the varied interests of
the golfer. On March 30, 1999, LCS announced it is the objective of
management to sign 25,000 subscribers over the next 12 months equating
to $6 million in revenue. By the end of the 2nd full year the company
is expecting a total of 64,000 subscribers, thereby generating a total
of $16 million in ISP sales.
The new internet service named GolfUniverse Online will operate in
conjunction with GolfUniverse.com. Because subscribers will log on via
the www.GolfUniverse.com web site, the daily hits are expected to
catapult from a current 45,000 average daily hits to approximately 300,
000. This is expected to significantly increase the amount of
advertising dollars that GolfUniverse will be able to command. LCS is
anticipating approximately $2 million in ad revenues over the next 12
months.
The ISP service will be powered by AT&T's network (NYSE:T), to provide
the GolfUniverse online customer base the reliability and quality of a
premiere communications company.
Marketing GolfUniverse Online
LCS's ISP service will be effecting a 6-pronged marketing plan to
target subscribers
-- GolfUniverse will leverage its 4 million person database through a
direct e-mail campaign.
-- GolfUniverse will advertise its ISP services through high profile,
well-known print media including Golf Digest, Golf Week and Golf
Illustrated.
-- GolfUniverse will also advertise through major websites such as
Lycos and Yahoo.
-- Affiliate Program - GolfUniverse will be rolling out an affiliate
program similar to that of Amazon.com. GolfUniverse is targeting
5,000 vendors signed during its first 12 months of operation. The
program will draw both increased website traffic to GolfUniverse as
well as increased ISP subscriber sales.
-- Radio - GolfUniverse will be purchasing air time in major
markets
-- Television - GolfUniverse will be creating short form direct
response spots to be broadcast over major nationwide sports
networks. (Similar to the Joe Namath MagnaSeat spots - currently
airing nationwide)
GolfUniverse Online Subscriber Features/Benefits/Incentives To create
awareness and subscriptions in the ISP, GolfUniverse is offering a
highly creative and unique incentive where they will give the first 10,
000 subscribers of the ISP 5 shares of restricted stock in LCS Golf,
the parent company of GolfUniverse.com. In addition, one of those
10,000 subscribers will be selected and awarded 2,000 additional shares
of restricted stock in LCS Golf.
GolfUniverse Online offers:
-- Powered by AT&T
-- Dial up access on a national basis
-- Unlimited monthly access
-- Portable (subscriber can access network while traveling)
-- 2 mb of personal web space
-- Your own personalized e-mail address with 3 additional e-mail
boxes
-- 24 hour local customer service & support and high speed access
(56K)
-- Discounted prices on golf equipment in the GolfUniverse Online
Pro Shop
-- Free membership to incredible golf savings
-- Discounted playing fees to numerous golf courses and ranges
nationwide (Play Golf Now)
-- Discounts on hotels and car rentals
-- Automatic entries to golf products, services and national
travel giveaways
-- Free monthly newsletter
-- Participation in our rewards program
"Your GolfUniverse" will also offer cool features such as:
-- Access to our Golf Course Locator which allows you to search
over 24,000 golf courses in the world
-- Access to our Yellow Pages of golf business addresses, phone
numbers and web site links
-- An on-line golf game management system (SportSoftGolf) where you can
hone your skills with the aid of our golf professional staff
-- Participation in our live on-line auction for golf equipment
-- Fantasy Golf Challenge
-- Game tips, rules and trivia (Mike Adams, Butch Harmon, Gary Player,
Golf Illustrated and Jim McLellan)
-- A community area where you can chat with fellow golfers about
places to play, course and product reviews, tips or to search
for playing partners
-- Current and insightful golf stories and news from noted authors
(Jim McLellan, Golf Week, Golf Illustrated, Golf & Travel Magazine)
-- Get the latest up to the minute business & world news, lifestyles &
entertainment guides, weather in your area, and sports
(GolfUniverse.PlanetDirect.com)
LCS Golf President and CEO, Dr. Michael Mitchell was quoted as saying,
"The launch of our new ISP service - GolfUniverse Online - is pivotal
for LCS Golf. We have created a very strong, broad-reaching marketing
plan with major incentives to maximize subscription sales. To date, LCS
will have the only ISP dedicated to the golf enthusiast. The service
will offer the golfer a great value, one-stop shopping and tremendous
informational content. Moreover, our recent agreement with CMGI Inc.'s
Planet Direct will create the ultimate customized virtual on-line
community with accessibility to 600+ pieces of valuable information
outside of the golf world."
LCS Golf is a holding company that intends on taking advantage of
opportunities in the golf and golf-related industries. In the last 12
months, the Company has completed four strategic acquisitions including
GolfUniverse.com, Mister B III, Play Golf Now and Golf Promo, Inc.
The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements. Certain information included in
this press release (as well as information included in oral statements
or other written statements made or to be made by LCS) contains
statements that are forward-looking, such as statements relating to the
future anticipated direction of the golf industry, plans for future
expansion, various business development activities, planned capital
expenditures, future funding sources, anticipated sales growth and
potential contracts. Such forward-looking information involves
important risks and uncertainties that could significantly affect
anticipated results in the future and, accordingly, such results way
differ from those expressed in any forward-looking statements made by
or on behalf of LCS. These risks and uncertainties include, but are not
limited to, those relating to development and expansion activities,
dependence on existing management, financing activities, domestic and
global economic conditions, changes in federal or state tax laws and
market competition factors.
Copyright (C) 1999 Business Wire. All rights reserved.
-0-
CONTACT: LCS Golf - Investor Relations
Alon D. Kutai, 401/846-5212
itham@aol.com
WEB PAGE: businesswire.com
GEOGRAPHY: NEW YORK
INDUSTRY CODE: COMPUTERS/ELECTRONICS
COMED
INTERACTIVE/MULTIMEDIA/INTERNET
SPORTS
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