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To: slacker711 who wrote (31887)6/7/1999 12:34:00 PM
From: Ruffian  Respond to of 152472
 
MSFT To Give "Peek" CE>

Microsoft to offer first peek at real-time
WinCE

By Alexander Wolfe
EE Times
(06/07/99, 11:17 a.m. EDT)

DENVER — Microsoft will roil the real-time market this week when it
unveils the first cut of its new, fast-response version of Windows CE.
Microsoft will roll out the software, code-named Cedar, at its Windows CE
Developers Conference.

The software giant is throwing its hat into the ring at a time when all the
vendors of real-time operating systems (RTOSes) are aiming to deliver
technology that can support the emerging world of Internet-aware
information appliances. Initial products in that arena include digital cameras,
smart phones and car-navigation systems.

Microsoft's push for CE along with archrival Sun Microsystems' launch of
EmbeddedJava have changed the embedded market equation by offering big
promises to developers. Though the technologies have been slow coming to
market, the presence of the two software titans in the embedded arena has
forced the traditional RTOS vendors to fight back with more aggressive
marketing messages and better development tools.

Consider the host of changes in recent months:

Just last week, RTOS powerhouse Wind River Systems (Alameda, Calif.)
announced plans to change its business model, in a bid to position itself for
the post-PC era.

Late last year, another major RTOS house, Integrated Systems Inc. (ISI),
hired a new chief executive officer. Charles Bosenberg was given a mandate
to sort out the company's far-flung operations and focus its strategy.

A third company, QNX Software Systems Ltd., scored an earlier post-PC
design win when its RTOS was tapped by French software house BCI to
control a mission-critical car navigation system.

Finally, Mentor Graphics' Microtec division — like many other software
vendors — is competing with Microsoft while also cooperating on some
fronts. Mentor has its bases covered by offering its flagship Xray debugging
tool for use with CE.

Driving such changes forward is a new conventional wisdom that a major
"step-function" change has occurred in terms of complexity, driven by the
Internet and 32-bit microprocessors. As a result, there are fewer vendors
who can competently supply developers the technology they need to build
embedded systems. Such thinking also foreshadows a painful result: a
shakeout within the RTOS world.

Despite its delays, Microsoft intends to
enter, not exit, the RTOS space. A year
ago, the company promised to toughen up
CE from an OS for palmtops into a
battle-hardened RTOS, and a full-blown
beta version had been slated for release
this spring. Microsoft missed that deadline,
prompting speculation that it was having
difficulties rearchitecting CE to deliver
interrupt response times as fast as 50
microseconds.

Not so, said Microsoft officials. "Cedar is
a developer's preview — not quite a beta
[release], more like a proof of existence,"
said Franklin Fite, general manager of
Windows CE for Microsoft. He noted that Cedar does incorporate some
"hard" real-time features.

Cedar is the precursor of what will officially be called CE 3.0. CE's hard
real-time features are intended to support time-critical applications in process
control, data acquisition and telecommunications.

Fite added that "Cedar development is ongoing" and the company anticipates
shipment of the production release of CE 3.0 by the end of the year.

But Microsoft's competitors aren't cutting it any slack.

"I don't think it [CE] has had nearly as big an effect as we thought it might,"
said Jerry Fiddler, chairman of Wind River Systems. "In terms of the
real-time release, Microsoft has a number of weaknesses. One of them is
product. They'll work to improve that; that's not surprising. But they've also
got real issues with the business model: What do they sell it for? What
resources does it require?

"The reality is that today, if you put Windows CE in your product, you have
to raise the price of your product a lot," Fiddler continued. "That's not only
because of the royalties Microsoft charges, but also because of the resources
that are required. You need a bigger computer and you need more memory."

How usable?

While analysts are more neutral, they nevertheless believe that Microsoft
does have some work to do. "The area they need to address is usability," said
Paul Zorfass, embedded analyst at IDC/FTI (Framingham, Mass.). "Does
CE have the right characteristics for the small-footprint, small-power
marketplace?"

Zorfass believes Microsoft will use its marketing heft to get embedded
developers to consider CE. However, other issues remain. "There's a need
for firmer release dates that don't move around," Zorfass said. "That's
critical."

The analyst also thinks Microsoft should make it clearer to developers how to
migrate to CE from legacy systems. That's a technical challenge of
increasing importance as embedded CPUs proliferate and companies move
from 8- and 16-bit designs to 32-bit processors.

But Microsoft's most burning challenge will be meeting the high technical
watermark it set for itself a year ago, when it first tipped plans for a
Windows CE 3.0 equipped with real-time capabilities.

At first glance, CE 3.0 should be more adept at handling high-end embedded
applications than it will be when running on less-than-hefty processors.
Microsoft had promised that it would deliver a 50-microsecond guaranteed
interrupt-response time. According to Microsoft's Fite, Cedar meets that goal
for some processors — he pointed to a 166-MHz StrongARM as an example
— but not for all. (Cedar also will run on all the standard CE platforms,
including X86, SH and MIPS.)

Microsoft's mention of StrongARM conjures up an interesting connection,
because Intel (which purchased StrongARM from Digital Semiconductor)
has begun aggressively marketing the chip for embedded applications.
StrongARM, paired with CE 3.0, could be a powerful player in high-end
embedded or board-level applications.

Communications is another new area Microsoft is plowing with 3.0. Such
features will put 3.0 in league with other RTOSes, which over the past year
have added support for Web access and Internet connections. Specifically,
3.0 will include an HTTP server component that will allow interaction with
the Web. It will also support the Simple Network Management Protocol
(SNMP) and the telephony API (TAPI).

In terms of real-time support, CE 3.0 will include nested interrupts, which will
enable the kernel of the operating system to simultaneously handle multiple
interrupts. In addition, 3.0 will add a whopping 248 new priority levels,
moving the total number to 256 from the current eight. (However, Cedar will
implement only 32 priority levels.)

Also, size limits on the object store will be increased from 16 Mbytes to 256
Mbytes.

Marketing meat

While Microsoft hypes the technical capabilities of Cedar at its conference
this week, it is also going to talk about its market strategy. "We are going to
talk about information appliances," said Microsoft's Fite. "We will also target
specific vertical industries."

(One twist is that, according to sources, two parallel CE efforts are under
way at Microsoft. One focuses on the operating system, the second on
platforms such as the handheld PC.)

The information-appliances banner will also be raised in two weeks by Sun
Microsystems, at its JavaOne conference in San Francisco. Indeed, the
info-appliance part of Microsoft's strategy has become red meat to its
competitors.

A case in point is Wind River, which is making a big move to embrace the
emerging "post-PC" world. Last week the company said it was changing its
business model. Until now, developers had been required to license the
company's Tornado family of tools and VxWorks RTOS on a per-project
basis.

Indeed, Wind River is credited as the first company in the RTOS field to
offer tools on a project basis — a move that broadened the embedded
software market when it was initiated some five years ago. Now, however,
time-to-market issues have pressed the company to remove that per-project
stricture and replace it with a more flexible per-seat model.

"It's driven by the way the business is going, which is toward a much more
mass market," said Wind River's Fiddler. The company currently has a lot of
customers in the telecommunications arena, where the Internet infrastructure
is being built up.

Moving forward, Fiddler sees ample new opportunities in information
appliances. "It's a much younger market, but much higher growth," he said.
"Today, nobody's getting much revenue out of it, but I think that will change
pretty quickly."

Other vendors see CE as a force for market segmentation. "CE will have
aspects of a real-time system and a relatively large footprint," said Joseph
Addiego, vice president at ISI. "But for designers trying to save the last
nickel, they'll be looking for smaller OSes for hard real-time and custom
board development."

That's why ISI is keeping its focus on custom-board apps in areas ranging
from communications and consumer electronics to office automation. "We
believe we're going to be complementary to CE," said Addiego. He also
predicts the embedded info-appliance market will break into subsegments,
based on the memory requirements of the devices being designed.



To: slacker711 who wrote (31887)6/7/1999 12:44:00 PM
From: Ruffian  Respond to of 152472
 
Shorts>

nasdaq-amex.com



To: slacker711 who wrote (31887)6/7/1999 2:36:00 PM
From: slacker711  Respond to of 152472
 
I swear that someone from this thread must have written this letter.

techweb.com



June 07, 1999, Issue: 412
Section: Letters

Qualcomm Mechanics

Don't you have anyone on your staff who understood what happened in
March regarding Qualcomm's deal with Ericsson ("W-CDMA Moves
Ahead," May 3, North American edition)?

I am a stockbroker who has watched this debate because of its investment
implications. After a decade of following Qualcomm, I have become
thin-skinned regarding the company's technology and its accomplishments. I
have had to read too many embarrassingly obvious short seller's stories
lapped up by the financial press.

I don't normally recommend paying attention to a stock's action for help in
understanding the significance of an event, but in this case the market got it
right! Qualcomm won hands down. There will be one world standard, and it
will be backward-compatible with IS-95.

Normally I have to go to financial rags to find articles that are this devoid of
reality. And who said that Ericsson was expected to win the litigation? I have
never seen that in print before. Ericsson apparently didn't believe it either;
otherwise, it surely would have asked for an injunction in 1996 and nipped
IS-95 production in the bud. Do you suppose Ericsson had a reason for not
presenting its case right away?

David Beam

dmbeam@ricochet.net