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To: Don Dorsey who wrote (41797)	6/7/1999 2:52:00 PM
From: Don Dorsey	Respond to of 50808

Technological Breakthrough Means Mass Market for Isee3d Inc. Business Editors BURNABY, BC--(BUSINESS WIRE)--June 7, 1999--Under the direction of Alan Lippman, Chief Engineer of RealNetworks Inc., who was recently named to the Internet Advisory Board of Isee3d Inc., Isee3d now supports streaming 3D media at speeds of 28kbps and up, eliminating the pre-requisite for high speed internet connections. "Mr. Lippman's support and advice has changed what was originally conceived of as being a six month research and development project and converted it into an immediate mass market working solution. This astonishing breakthrough represents a 20-fold increase in revenue potential for Isee3d products. All of our revenue models have been dramatically improved via this new entry point. Every expert in the industry envisioned 3D streaming video as a high speed access (broadband) offering only, and we've turned that scenario on its ear," commented company president Gary Oberman. Broadband Internet connections currently represent only 5% of the overall consumer market with 15 million users. With this new proprietary CODEC technology in place Isee3D will now offer 3D access to over 300 million Internet consumers. The company will debut its new mass-market product offering June 29th in New York City at the Streaming Media East Conference, several months ahead of schedule. "Our new low speed availability has generated tremendous interest from the video content community triggering the second phase of our business plan," said Oberman. Phase two calls for the development of the isee3d.com portal. An entire industry of pre-recorded 3D VHS video and live event feeds can now, for the first time ever, be converted to an Internet compatible format and hosted via this new proprietary Isee3D encoder platform. The Isee3D portal (www.isee3d.com) will be the world's de facto Internet location for viewing and posting 3D content. This portal will host and promote content as a premium service and offer free re-direction services to off-site 3D content providers thus drawing millions of unique page views to the site. The company will derive revenues from hosting content, sale of cameras, consulting, editing tools, live pay-per-view events and advertising, including banner ads and embedded buffer ads. 6 Isee3d will also offer consumers the full '3D Viewing Enabler Kit'. This retail box will include the hardware and software (including 3D shutter glasses) required for plugging directly into the free version of RealNetworks RealSystem G2(tm) player and viewing content in high quality 3D. With over 60 million registered users of the RealPlayer, Isee3D will leverage RealPlayer to direct consumers directly to its 3D portal web site at www.isee3d.com . The "3D Viewing Enabler Kit" will be sold both electronically, through the isee3d.com website and through various computer retail channels.