To: Joe Lyddon who wrote (2312 ) 6/7/1999 3:28:00 PM From: Buddy Smellgood Respond to of 4766
Neoware news release: Not much for news but maybe the company will raise its profile in the coming months. Neoware Systems, Embarking On a Proactive Communications Campaign, Appoints Barton Gilanelli & Associates Marketing Communications Agency Business Wire - June 07, 1999 11:23 PHILADELPHIA--(BUSINESS WIRE)--June 7, 1999--Neoware Systems, Inc. (NASDAQ: NWRE), manufacturer of the award-winning NeoStation(TM) line of Windows-based terminals, today announced that it has appointed Bartono Gilanelli & Associates, a Philadelphia-based marketing communications agency, as its public relations firm. As part of its growth strategy in the emerging market for Windows-based terminals, Neoware is embarking upon an aggressive communications campaign designed to highlight the company's leadership position within the market. Bartono Gilanelli & Associates brings Neoware the benefit of significant experience in high technology and industry specific public relations. In making the announcement, Mike Kantrowitz, executive vice president of Neoware Systems, Inc. said, "Neoware is pleased to announce that we have appointed Bartono Gilanelli & Associates as our new public relations agency of record. This appointment signifies the beginning of a more proactive communications strategy on Neoware's part to highlight our leadership position in this exciting new Windows-based terminal market." Bartono Gilanelli's public relations program will kick off with the June launch of the newest member of the company's award-winning line of NeoStation Windows-based terminals. The program will target both trade media and corporate end users. Neoware's products are designed to allow access to applications running on multi-user Windows NT servers, as well as mainframes, minicomputers and the Internet. They are designed as an alternative to dumb terminals or personal computers, offering lower up- front and administrative costs. Neoware's products are used in conjunction with multi- user Windows-based applications servers running Microsoft Windows NT, Terminal Server Edition and Citrix MetaFrame. About Bartono Gilanelli Founded in 1985, Bartono Gilanelli & Associates is a full-service marketing communications agency located in Old City Philadelphia. Representing a diverse list of clients including associations, technology companies, and business-to-business and consumer accounts, the agency provides public and media relations, advertising and related services. About Neoware Neoware's products are "thin client" Windows-based terminals designed to allow access to Windows-based applications running on multi-user Windows NT servers. They are designed as alternatives to dumb terminals or personal computers, offering lower up-front and administrative costs. Neoware's products are designed primarily to run Windows applications via a server such as Microsoft Windows NT Terminal Server Edition or Citrix WinFrame, plus connect to mainframes, minicomputers and the Internet. More information about Neoware can be found on the Web at neoware.com or via email at info@neoware.com. Neoware is based in King of Prussia, Pa. For Neoware Investors The statements in this press release relating to matters that are not historical are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties that could cause actual results to differ materially from those anticipated, including but not limited to customers' acceptance of Neoware's line of Windows-based terminals and newly introduced options and enhancements, pricing pressures, rapid technological changes in the industry, growth of the Windows-based terminal market and increased competition. These risks and uncertainties are described in reports and other documents, such as Form 10-K for the year ended June 30, 1998, filed by Neoware with the Securities and Exchange Commission. Neoware is a trademark of Neoware Systems, Inc. ICA is a registered trademark, and MetaFrame is a trademark of Citrix Systems, Inc. Windows is a registered trademark of Microsoft Corporation. All other brand names mentioned are trademarks or registered trademarks of their respective holders. CONTACT: Neoware Systems, Inc. Michael Kantrowitz, 610/277-8300, ext. 103 mike@neoware.com or Barton Gilanelli & Assoc. Tom Harkins, 215/592-8601 tom@bartgil.com