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June 09, 1999 06:15
John McCain Pioneers Creative Internet Strategy for His Presidential
Campaign
INTERVU to Webcast Senator John McCain's Speeches & Other Public
Appearances On Multiple Web Sites for the Year 2000 Elections
SAN DIEGO, June 9 /PRNewswire/ -- INTERVU Inc. (Nasdaq: ITVU), the
leading service provider of Internet audio and video delivery solutions,
today announced that it has been selected by Senator John McCain of
Arizona (Republican), to be the official Webcaster for the "McCain 2000"
presidential campaign. INTERVU will Webcast the campaign live and on
demand from John McCain's official Web site at www.mccain2000.com.
INTERVU will stream audio and video clips of McCain's interviews,
speeches, and other public speaking events directly to the McCain 2000
Web site. End users, specifically press, will have the ability to
download and use the video and audio clips for broadcast or other
applications, allowing for a completely new way to conduct a political
campaign for both the voters and the candidates.
To highlight live and on-demand speaking engagements, the McCain 2000
campaign will be utilizing INTERVU AUDIENCE(TM), a promotional software
tool that allows users to make advance reservations to attend any of
McCain's Internet events as well as be automatically reminded and taken
to the events when they begin. INTERVU AUDIENCE will soon be
downloadable from www.mccain2000.com.
INTERVU is also helping McCain to further promote his audio and video
streaming content through other Web sites. The first Web site that will
co-publish McCain's content is Video News Wire (www.videonewswire.com),
a PR Newswire and Visual Data Corporation (Nasdaq: VDAT) site that hosts
a multitude of video news releases and supporting information on
companies and organizations. Video News Wire has created a site
specifically for McCain that will offer highlights of news announcements
and supporting information on McCain's campaign activities.
A second Web site that will be promoting McCain's content is
WindowsMedia.com (http://windowsmedia.com), Microsoft's guide to online
audio and video. WindowsMedia.com will soon provide a link to the McCain
2000 Web site where McCain's streaming content resides. INTERVU's
multi-site publishing and promoting strategies offer its customers'
content a broader reach through high-traffic Web sites.
"Campaigns are incorporating Internet technology into many aspects of
their activities today," said Max Fose of McCain 2000. "From fundraising
to reaching broader or new audiences with their platforms and ideas, the
Internet is impacting the landscape of political races as never before."
For the 1996 presidential elections, while most of the candidates had
their own Web sites, they served more as bulletin boards for key
messages and biographical information. Today, this new frontier not only
facilitates information to the voters and press but is used to recruit
campaign volunteers, attract small donations, organize supporters across
the country through e-mail and daily Web updates about the candidate's
appearances and do it all in a cost-effective way.
"The Year 2000 political campaigns will, for the first time ever, be
largely played out on the Internet," said Ed Huguez, Chief Operating
Officer of INTERVU. "What the television first did for elections, the
Internet will do for the Year 2000 campaigns and beyond and INTERVU is
proud to be a participant in this groundbreaking election year."
About INTERVU Inc.
INTERVU provides Web site owners and content publishers with services
for the delivery or "streaming" of live and on-demand video and audio
content over the Internet. INTERVU's services automate the publishing,
distribution and programming of video and audio content. INTERVU uses a
scalable, patent-pending distribution network comprised of servers
strategically located in major Internet hosting centers. INTERVU's
customers use its video and audio distribution services to transmit
entertainment, sports, news, and business to business, advertising and
distance learning content. INTERVU's current customers include CNN,
House of Blues, Intel, Microsoft, MovieFone, MSNBC, NBC, Onradio.com,
RadioWave.com, Saatchi & Saatchi, and Turner Broadcasting. Additional
information can be found at www.intervu.net.
Except for the historical information contained herein, this news
release contains forward-looking statements that are subject to risks
and uncertainties that might cause actual results to differ from those
foreseen, including the market acceptance for INTERVU's specialized
services, technological change and intense competition, as well as the
other risks detailed from time to time in INTERVU's SEC reports,
including the report on Form 10-K filed on March 30, 1999.
SOURCE INTERVU Inc.
/CONTACT: Anjeanette Steele of INTERVU Inc., 619-623-8400 ext. 134,
asteele@intervu.net; or Chani Garb of TSI Communications for INTERVU
Inc.,
212-320-2315, cgarb@tsipr.com/
/Web site: videonewswire.com
/Web site: windowsmedia.com
/Web site: mccain2000.com
/Web site: intervu.net
(ITVU)
INTERVU INC - ITVU
VISUAL DATA CORPORATION, COM NEW |
