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To: xyz who wrote (19667)	6/7/1999 11:21:00 PM
From: rbotik	Respond to of 40688

Looks like the Hang Seng is about to blow past 13000. Many of you know an ad campaign is all about delievering gross impressions. You can achieve the very same gross impressions with an intense one week as a lighter four week one. I am glad PNLK has chosen the latter route since the Market summer rally is not going to kick in fully until Friday's retail sales report comes out. More money is wasted playing the same spots to the same audience during heavy short blitzs because there hasn't been enough audience turnover. Delighted PNLK is taking the light but extended approach. Pros.

To: xyz who wrote (19667)	6/7/1999 11:40:00 PM
From: NicktheGreek	Respond to of 40688

(Watched Dateline and taped 20/20 then watched it (both on the same time) Did not see a PNLK ad but a lot of other internet related ads from big guys like ATT, Microsoft and IBM.) Did the same. Will put timer on for tomorrow Morn. 5AM to 10AM. Nick

To: xyz who wrote (19667)	6/8/1999 1:42:00 AM
From: bigaltex	Respond to of 40688

It may not make sense but it doesn't that mean it wouldn't happen. Think of all of the stupid, awful, unintelligent, bullshit ads you've heard on the am radio (if you listen) and realize that some company's ad agency is hustling this as their professional opinion as to how to best spend that company's advertising dollars. ----- By the way - who is handling the PNLK advertising and what does it cost? Maybe some of you who are better connected with the situation could find out and post anything interesting. Watching and waiting. Long since $1.75 (the last time).