biz.yahoo.com
Tuesday June 8, 7:59 am Eastern Time
Company Press Release
Adsmart Wins Group of
Leading Brand Name Web
Sites
Fast Company, US News & World Report, NY Magazine
and Soap Opera Digest Among New Adsmart Sites,
Bringing Total Monthly Impressions to 1.8 Billion
ANDOVER, Mass.--(BUSINESS WIRE)--June 8, 1999-- Adsmart
(http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc.
(Nasdaq:CMGI - news), today announced that several leading brand
name sites have joined the Adsmart Network, bringing the total number
of sites to more than 250 and monthly impressions under contract to 1.8
billion. The majority of the new sites have defected from competitive
online advertising networks to join Adsmart.
''We're extremely proud to welcome such well-known brands to our
growing network,'' said John Federman, CEO and Chairman of Adsmart.
''These sites joined Adsmart because they were impressed with the
brand-building, site-specific representation model that is the cornerstone
of the Adsmart philosophy. We're focused on representing brand name
Web sites, and the rapid addition of top brands to our network in recent
months clearly demonstrates that we're delivering on our goal to become
a major contender in the online advertising network business.''
Joining the Adsmart Network are the official Web sites for Fast Company
(www.fastcompany.com), recently voted magazine of the year by
Advertising Age; US News & World Report (www.usnews.com); Soap
Opera Digest (www.soapoperadigest.com); New York Magazine
(www.newyorkmag.com); The Atlantic Monthly (www.theatlantic.com);
Encyclopaedia Britannica (www.britannica.com), SkyMall's
(Nasdaq:SKYM - news) new travel website, which launches in July
(www.skymalltravel.com ) and The Christian Broadcast Network
(www.cbnnow.com).
About Adsmart
Adsmart, a majority-owned subsidiary of CMGI, Inc., is an online
advertising network comprised of more than 250 Web sites totaling 1.8
billion monthly impressions. Adsmart's mission is to combine the branding
power of traditional media with the precision and interactivity of new
media to provide effective marketing opportunities for advertisers, and a
profitable advertising revenue stream for Web publishers. Adsmart is
headquartered in Andover, MA with more than 65 full-time salespeople in
the six major advertising markets: New York, Chicago, Detroit, Los
Angeles, Boston and San Francisco.
Corporate headquarters is located at 100 Brickstone Square, 5th Floor,
Andover, MA 01810. Telephone: 888-559-8222. Fax: 978-684-3618.
Additional information is available on the company's Web site
adsmart.net
About CMGI
A recognized leader in the Internet economy, CMGI (Nasdaq:CMGI -
news) has built a substantial base of Internet operating companies and,
through its @Ventures affiliate, has invested in a growing portfolio of
synergistic Internet enterprises which enhance the value of its core
holdings. This unique method of generating equity for its shareholders is
what CMGI calls ''creating net value.'' Microsoft, Intel and Sumitomo
hold minority positions in CMGI.
CMGI's majority-owned subsidiaries include Activerse, Adsmart, Engage,
ICast, Magnitude Network, NaviSite, NaviNet, Planet Direct and
ZineZone. The Company's @Ventures affiliates have ownership interests
in Lycos, Inc. (Nasdaq:LCOS - news), Critical Path (Nasdaq:CPTH -
news), Silknet (Nasdaq:SILK - news), Ancestry.com, Asimba, blaxxun,
CarParts.com, Chemdex, eCircles.com, Furniture.com, HotLinks,
KOZ.com, Medical Village, MotherNature.com, NextMonet.com,
OneCore.com, Productopia, Raging Bull, Softway Systems, Speech
Machines, ThingWorld.com, Universal Learning Technology, Vicinity,
Virtual Ink and Visto.
CMGI is also the majority-owner of SalesLink, InSolutions and
On-Demand Solutions, leaders in the direct marketing, fulfillment and
turnkey arenas. CMGI Corporate headquarters is located at 100
Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax:
978-684-3814. Additional information is available on the company's Web
site cmgi.com.
Contact:
Adsmart
Kerry Bard, (978) 684-3725
kbard@adsmart.net |
