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To: Hamid MArandi who wrote (4971)	6/9/1999 1:57:00 AM
From: DJBEINO	Respond to of 9582

Micron angling for PC memory boost Technology maker mulls incentives to spur change By Steve Gelsi, CBS MarketWatch Last Update: 6:21 PM ET Jun 8, 1999 NewsWatch NEW YORK (CBS.MW) -- Micron Technology said Tuesday it sees computer makers boosting memory capacity of standard, consumer-targeted PCs within the next few months. Micron (MU: news, msgs), which specializes in building memory products for the computer industry, said it's planning to offer incentives to PC makers to install more memory. Kipp Bedard, vice president of corporate affairs, told fund managers Tuesday at the PaineWebber Growth & Technology Conference that basic memory of low end PCs will start at 64 megabytes, and high-end machines routinely will start to have 96 to 128 MB. See Renegade. Shares of Micron Technology fell 13/16 to 39 3/16 on Tuesday. "Major OEMs will boost memory in the box," he predicted. "If we can get them there in a hurry and it doesn't cost us much to it ...they've certainly not moved backwards whenever there's memory available." However, his comments drew a skeptical reaction from fund manager Leslie Fineberg of Investors Capital. PC companies face enough hurdles, Fineberg said, with consumers likely to hold off on purchases because of year 2000 concerns. So memory chip companies would have to cut their prices sharply, doing so at the risk of eating into their profit margins, Fineberg said. See related story. In a related issue, Bedard said Micron is keeping about a three-month edge on rival Samsung in its manufacturing efficiency and about 12 months ahead of the industry as a whole cbs.marketwatch.com