NEWS
Generate $ 6 Million in Revenues During Year I LCS Golf, (OTC BB: LCSG) is pleased to announce that its previously announced golfers' internet service will go live on Thursday, June 10, 1999.
The robust, value added service will cater to the varied interests of the golfer. On March 30, 1999, LCS announced it is the objective of management to sign 25,000 subscribers over the next 12 months equating to $6 million in revenue. By the end of the 2nd full year the company is expecting a total of 64,000 subscribers, thereby generating a total of $16 million in ISP sales.
The new internet service named GolfUniverse Online will operate in conjunction with GolfUniverse.com. Because subscribers will log on via the www.GolfUniverse.com web site, the daily hits are expected to catapult from a current 45,000 average daily hits to approximately 300, 000. This is expected to significantly increase the amount of advertising dollars that GolfUniverse will be able to command. LCS is anticipating approximately $2 million in ad revenues over the next 12 months.
The ISP service will be powered by AT&T's network (NYSE: T), to provide the GolfUniverse online customer base the reliability and quality of a premiere communications company.
Marketing GolfUniverse Online
LCS's ISP service will be effecting a 6-pronged marketing plan to
target subscribers
-- GolfUniverse will leverage its 4 million person database through a
direct e-mail campaign.
-- GolfUniverse will advertise its ISP services through high profile,
well-known print media including Golf Digest, Golf Week and Golf
Illustrated.
-- GolfUniverse will also advertise through major websites such as
Lycos and Yahoo.
-- Affiliate Program - GolfUniverse will be rolling out an affiliate
program similar to that of Amazon.com. GolfUniverse is targeting
5,000 vendors signed during its first 12 months of operation. The
program will draw both increased website traffic to GolfUniverse as
well as increased ISP subscriber sales.
-- Radio - GolfUniverse will be purchasing air time in major
markets
-- Television - GolfUniverse will be creating short form direct
response spots to be broadcast over major nationwide sports
networks. (Similar to the Joe Namath MagnaSeat spots - currently
airing nationwide)
GolfUniverse Online Subscriber Features/Benefits/Incentives To create awareness and subscriptions in the ISP, GolfUniverse is offering a highly creative and unique incentive where they will give the first 10, 000 subscribers of the ISP 5 shares of restricted stock in LCS Golf, the parent company of GolfUniverse.com. In addition, one of those 10,000 subscribers will be selected and awarded 2,000 additional shares of restricted stock in LCS Golf.
GolfUniverse Online offers:
-- Powered by AT&T
-- Dial up access on a national basis
-- Unlimited monthly access
-- Portable (subscriber can access network while traveling)
-- 2 mb of personal web space
-- Your own personalized e-mail address with 3 additional e-mail
boxes
-- 24 hour local customer service & support and high speed access
(56K)
-- Discounted prices on golf equipment in the GolfUniverse Online
Pro Shop
-- Free membership to incredible golf savings
-- Discounted playing fees to numerous golf courses and ranges
nationwide (Play Golf Now)
-- Discounts on hotels and car rentals
-- Automatic entries to golf products, services and national
travel giveaways
-- Free monthly newsletter
-- Participation in our rewards program
"Your GolfUniverse" will also offer cool features such as:
-- Access to our Golf Course Locator which allows you to search
over 24,000 golf courses in the world
-- Access to our Yellow Pages of golf business addresses, phone
numbers and web site links
-- An on-line golf game management system (SportSoftGolf) where you can
hone your skills with the aid of our golf professional staff
-- Participation in our live on-line auction for golf equipment
-- Fantasy Golf Challenge
-- Game tips, rules and trivia (Mike Adams, Butch Harmon, Gary Player,
Golf Illustrated and Jim McLellan)
-- A community area where you can chat with fellow golfers about
places to play, course and product reviews, tips or to search
for playing partners
-- Current and insightful golf stories and news from noted authors
(Jim McLellan, Golf Week, Golf Illustrated, Golf & Travel Magazine)
-- Get the latest up to the minute business & world news, lifestyles &
entertainment guides, weather in your area, and sports
(GolfUniverse.PlanetDirect.com)
LCS Golf President and CEO, Dr. Michael Mitchell was quoted as saying, "The launch of our new ISP service - GolfUniverse Online - is pivotal for LCS Golf. We have created a very strong, broad-reaching marketing plan with major incentives to maximize subscription sales. To date, LCS will have the only ISP dedicated to the golf enthusiast. The service will offer the golfer a great value, one-stop shopping and tremendous informational content. Moreover, our recent agreement with CMGI Inc.'s Planet Direct will create the ultimate customized virtual on-line community with accessibility to 600+ pieces of valuable information outside of the golf world."
LCS Golf is a holding company that intends on taking advantage of opportunities in the golf and golf-related industries. In the last 12 months, the Company has completed four strategic acquisitions including GolfUniverse.com, Mister B III, Play Golf Now and Golf Promo, Inc.
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by LCS) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the golf industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results way differ from those expressed in any forward-looking statements made by or on behalf of LCS. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors.
Copyright (C) 1999 Business Wire. All rights reserved.
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CONTACT: LCS Golf - Investor Relations
Alon D. Kutai, 401/846-5212
itham@aol.com
WEB PAGE: businesswire.com
GEOGRAPHY: NEW YORK
INDUSTRY CODE: COMPUTERS/ELECTRONICS
COMED
INTERACTIVE/MULTIMEDIA/INTERNET
SPORTS
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