Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Steve Fancy who wrote (41851)	6/8/1999 4:09:00 PM
From: .com	Respond to of 50808

PBS And Intel Collaborate On Around-The-Clock Data Enhancements For PBS Programming Companies to Make Digital Content Creation Easier for Producers SANTA CLARA, Calif., June 8, 1999 - The Public Broadcasting Service (PBS) and Intel Corporation today announced a new collaboration to enable PBS to broadcast enhanced digital television (DTV) content 24 hours a day and to simplify production of enhanced DTV programs. The first enhanced DTV programming, to be offered for use by PBS member stations, will begin airing in April 2000. The new enhanced content will take advantage of increased digital bandwidth to offer viewers programming with rich video, graphics and educational applications through PCs capable of receiving the DTV signal. In addition, PBS and Intel will put a special emphasis on developing enhanced programs for children and primetime audiences. "Our ongoing work with PBS will help speed the delivery of enhanced DTV content to the marketplace," said Patrick Gelsinger, vice president and general manager, Desktop Products Group at Intel. "Intel is also committed to enabling PCs to be the first DTV receivers capable of bringing this content to consumers next year." "PBS and its members are preparing for a digital future that will serve local audiences as never before," said John Hollar, executive vice president, PBS Learning Ventures. "We hope to unleash in our producers an enthusiasm for the 'parallel production' of programming and enhancements that will redefine television for the digital age." The announcement represents a major extension of the PBS-Intel collaboration that successfully introduced the first nationally broadcast data-enhanced television program, Frank Lloyd Wright, in November 1998, and the first enhanced multi-program prototype in children's digital programming, Zoboomafoo, in January 1999. PBS, Intel and PBS producers will collaborate to develop scalable production toolkits for building enhanced content that combines digital video and data. The toolkits will aid in customization and reversion of existing, relevant Web content for encoding and distribution on PBS stations' digital channels; and the origination of "designed for digital" enhanced programming that can take advantage of high bandwidth connections. PBS expects the programming developed under this alliance eventually to be available for every digital broadcast service provided by PBS member stations in their local areas. Each channel carrying programming developed as part of this collaboration will be an "enhanced digital channel," including the primary PBS National Program Service digital feed, PBS KIDS CHANNEL, and any future channels. PBS and Intel intend to create interactive programming to be delivered via a range of digital transports including digital terrestrial broadcast on PBS member stations' channels, stations' Web sites, PBS ONLINE, DVD-ROM and other broadband transports. The content will comply with the data delivery standards set by the Advanced Television Systems Committee (ATSC) using the Advanced Television Enhanced Forum (ATVEF) specification for content presentation. While the ATSC standard will set forth the delivery protocols for U.S. digital terrestrial broadcast, the ATVEF specification will ensure delivery of interactive television experiences that can be authored once and delivered over multiple broadband transports. Both PBS and Intel are founding members of ATVEF. PBS, headquartered in Alexandria, Va., is a private, nonprofit media enterprise owned and operated by the nation's 349 public television stations. A trusted community resource, PBS uses the power of noncommercial television, the Internet and other media to enrich the lives of all Americans through quality programs and education services that inform, inspire and delight. Available to 99 percent of American homes with televisions and to an increasing number of digital multimedia households, PBS serves nearly 100 million people each week. Additional information about PBS is available at www.pbs.org/pressroom. Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.