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To: John Rieman who wrote (41870)	6/8/1999 7:46:00 PM
From: DiViT	Read Replies (2) \| Respond to of 50808

Yippee.

To: John Rieman who wrote (41870)	6/10/1999 5:04:00 PM
From: BillyG	Respond to of 50808

Start-Up Improves TV Signals electronicnews.com From Electronic News--June 7, 1999 San Jose--Anticipating that analog television broadcasting will still be around for a few years, start-up SmartASIC Inc. has introduced a video processor designed to improve the viewing quality of analog signals by converting them into a digital format. Dubbed the STV100, the TV video processor supports traditional analog TV video inputs such as NTSC and PAL as well as digital computer video in RGB/YUV formats. The single chip converts analog video signals to digital data where the chip uses gamma correction, adaptive 3D de-interlacing, noise reduction and video processing algorithms to improve the quality of the analog signal, SmartASIC said. The company, founded in February 1998, is targeting two primary markets where its technology could be used: liquid crystal display (LCD) TVs and large screen analog televisions. LCD televisions are very attractive to consumers because they can be placed virtually anywhere in a home including on the wall. As the price drops on these televisions they may become the choice among consumers over bigger, bulkier large screen digital televisions (DTVs), some analysts predict. As for large-screen analog televisions, SmartASIC is targeting the Chinese market, where the company said more than 25 million TVs were sold in 1998. The company said that the high-end televisions, 29-inches and up, represented 15 to 20 percent of these units sold into China. Also, this market grew 100 percent last year for high-end televisions, said the company citing manufacturers' numbers who sell the TVs to China. The chip supports two channel video inputs and can be programmed with 24-bit RGB or YUV 4:4:4, 4:2:2 or 4:1:1. The STV100 processor will begin sampling in the third quarter with production slated to begin in the fourth quarter priced at $20 in 1,000 unit quantities.