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Gold/Mining/Energy : GPW Group West Systems Ltd. (Year 2000 Software Company) -- Ignore unavailable to you. Want to Upgrade?

To: John BOYCE who wrote (1370)	6/10/1999 9:22:00 AM
From: John BOYCE	Read Replies (1) \| Respond to of 1443

More news released today. Group West Systems Ltd. Licenses Brauch's Affinity v2.0 Business Intelligence and Database Marketing System for Publishers BURNABY, BRITISH COLUMBIA--Group West Systems Ltd. (TSE:GPW) announced today that its wholly owned subsidiary, RJV Data Resources Inc. (RJV) of Braintree, MA, a full-service circulation and reader service fulfillment outsourcing company for publishers of consumer and trade magazines, has licensed from Brauch Database Systems, Inc. ("Brauch") their Affinity(TM) v.2.0 business intelligence and database marketing system. With the implementation of Affinity, RJV has expanded its services to include state-of-the-art business intelligence, data management, marketing, and flexible statistical reporting tools. "Affinity provides us with a significant competitive advantage when presenting our services to prospective and current customers," said David Herd, General Manager of RJV Data Resources, Inc., "Affinity is the first system to combine business intelligence, database marketing, data mining, and subscription and product fulfillment in an integrated web-enabled environment. Increased revenue opportunities for both RJV and our customers prompted our move toward this technology." Affinity is an Oracle(TM) based, cross-platform, client/server business intelligence and database marketing system for publishers of periodical magazines. Affinity is the first business intelligence system specifically designed to enable publishers to realize the full potential of their primary asset; their customer database. Publishers can dramatically enhance what they know about their customers, then leverage this intelligence to provide superior customer service and make more informed strategic decisions about future promotions and new product development. This power is now placed at the fingertips of the publisher's management, marketing and customer service staff. Founded in 1976, Group West Systems is in the business of supplying computer technology products and services to commercial organizations and government agencies located primarily in North America. The company currently employs over 140 professionals in Canada and the United States to deliver these products and services to its customer base. The company engages in three major areas of business: system integration services, midrange outsourcing, and e-commerce applications. -30-