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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Kimberly Lee who wrote (7623)	6/9/1999 9:02:00 AM
From: Ga Bard	Respond to of 108040

ebaseOne Hires Merger Communications HOUSTON, Jun 9, 1999 (BUSINESS WIRE via COMTEX) -- Houston-based ebaseOne (OTC BB:EBAS), a rapidly growing Application Service Provider (ASP) announced today that it has retained Merger Communications Inc. of Houston to handle its media relations/investor relations operations. The national campaign will target the national media to promote ebaseOne and its services to potential clients and business partners, as well as ensuring the proper information flow to the financial community. "The hiring of Merger Communications reflects our aggressive growth plans. We wanted someone like Merger to communicate our concept to potential clients through the media and to potential investors through a variety of channels. Getting the message across is instrumental in educating the marketplace about the benefits of ASP concept. The faster the marketplace learns about our business model, the sooner this industry can reach its point of maturity. Though the ASP market is relatively new, computer industry analysts foresee rapid growth and multi-billion-dollar annual sales within the next few years," says John Frazier, chief executive officer and president of ebaseOne. "Merger came highly recommended by several industry experts as a company that produces great results with the media. Merger Communications has quickly become one of the hottest firms in the industry because of it has also been very successful at attracting significant interest for its client companies within the investment community," Frazier explains. Merger Communications is one of the nation's fastest-growing Public Relations firms with its triple-digit percent quarterly growth figures. Merger focuses exclusively on media relations -- generating positive media coverage for its clients -- and works with both public and privately held companies. According to David Drake, vice president of Merger Communications, "We are excited to be working with ebaseOne. We think that the company will quickly become a leader in the rapidly growing ASP market. It is a great example of the kind of company we like to represent. We are very careful about who we work with and that's why both the media and the investment community trust the material we produce. They know that the news we release really is news -- not just self-promotional garbage like they see all too often from a lot of other companies and PR firms." ebaseOne allows companies to access high-end software applications that are stored on its central servers. In the past, companies were forced to purchase one-time software product licenses that were either based on the number of seats or the size of the company. This presented a major problem, especially for smalland midsize businesses, which couldn't afford the significant up-front purchase price. Even if a smaller company could afford an enterprise program, the cost of keeping or contracting with IT staffers that can implement those applications and train the company's users on them make their use even less affordable. For a flat monthly fee, corporations are able to lease all types of software, from sales force automation and customer support to accounting applications. ebaseOne also provides additional services, such as security, Internet access management, back up and data redundancy. This allows our customers to rent experts on an as-needed basis and eliminates the necessity of maintaining a large internal IT-staff. For the first time, small and midsize companies can actually afford top-notch technology and IT professionals without large up-front investments or the high risks associated with unpredictable additional expenses. The statements made by ebaseOne may be forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. ebaseOne believes that its primary risk factors include, but are not limited to: the need for substantial financial requirements; the need to develop effective internal processes and systems; the ability to attract and retain high-quality employees; changes in the overall economy; changes in technology; the number and size of competitors in its markets; changes in the law and regulatory policy; and the mix of product and services offered inthe company's target markets. Merger Communications (Merger) is a media relations firm employed by the Company. The statements and opinions presented here represent the views of the Company, not Merger, as the release is based on information provided by the Company. Merger and the Company believe that all information in this release has been obtained from sources considered reliable, but can't guarantee that the statements presented herein are accurate or complete. Merger's compensation for its media relations services, including preparation of press releases, consists of a monthly retainer and warrants for the purchase of the Company's stock. Merger may have a long position in the securities of the companies in which it distributes information to the media, and Merger may be buying or selling securities inthe course of its regular business. Copyright (C) 1999 Business Wire. All rights reserved. -0- CONTACT: Merger Communications Inc., Houston Patricia Cunningham or David Drake, 713/267-2328