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Strategies & Market Trends : The Thread Formerly Known as No Rest For The Wicked -- Ignore unavailable to you. Want to Upgrade?

To: MARK C. who wrote (50054)	6/9/1999 8:47:00 AM
From: JeffA	Read Replies (1) \| Respond to of 90042

ELNK & EGRP! Maybe a great day!!! Wednesday June 9, 8:08 am Eastern Time Company Press Release EarthLink Teams with E-Trade To Encourage Online Investing Companies Join Forces in Offering Six Months of Free Internet Access to EarthLink Members Who Open an E-Trade Account PASADENA, Calif.--(BUSINESS WIRE)--June 9, 1999--EarthLink (Nasdaq:ELNK - news) and E-Trade Group Inc. (Nasdaq:EGRP - news) today announced they have joined forces to give EarthLink members an incentive to start investing online. Effective Wednesday, all EarthLink members who open an E-Trade account are eligible for six months' free Internet access compliments of both companies. The partnership is a broad-based, one-year strategic agreement, including an advertising arrangement covering both Web and print media. The centerpiece of the partnership -- six-month free access -- is designed to complement the already-strong lure of online investing with the value of free, reliable and award-winning Internet access. Like all other EarthLink Premiere Partnerships, the agreement with E-Trade is designed to benefit EarthLink, its partners and its members. It will generate incremental revenue for EarthLink, give E-Trade the opportunity to promote its services across a variety of prominent EarthLink media properties, and allow EarthLink members to take advantage of industry-leading online brokerage services. ''Through our partnership with E-Trade, EarthLink members can enhance their personal presence on the Internet and empower themselves with the wide range of financial information available through E-Trade,'' said Howard Lefkowitz, vice president of business development and Internet marketing for EarthLink. ''By offering six complimentary months of EarthLink access to members who open a new E-Trade account, we're providing a compelling reason for individuals to take advantage of the self-directed investing opportunities made possible by E-Trade.'' Investors have been flocking to the Internet, lured by low trading commissions, a plethora of information available online and the convenience of trading on their own terms. According to The Yankee Group, the market for online investing will explode over the next five years, growing from 5 million people in 1998 to 25 million people by 2003. The agreement between EarthLink and E-Trade will allow both companies to take advantage of this surge. ''This partnership involves two, true category leaders who are continually innovating and expanding both their services and their customer bases,'' said Jerry Gramaglia, senior vice president of marketing and sales for E-Trade. ''Through the partnership with EarthLink, E-Trade will enhance its exposure among a large group of Internet-savvy consumers and further establish itself as a leading financial services provider.'' Additional information about the EarthLink/E-Trade Internet access promotion will be available later this month at www.earthlink.net. For more information about E-Trade's industry-leading financial services, call 800-ETRADE-1 or visit www.etrade.com. For more information about EarthLink's award-winning Internet access, Web hosting and e-commerce services, call 800/395-8425 or visit www.earthlink.net. About E-Trade A leading branded provider of online investing services, E-Trade has established a popular destination Web site for self-directed investors. The company offers independent investors the convenience and control of automated stock, options and mutual funds order- placement at low commission rates. In addition, E-Trade has a suite of value-added products and services that can be personalized, including portfolio tracking, real-time stock quotes, Smart Alerts, market commentary and analysis, news, investor community areas and other information services. E-Trade was the first securities and financial services company to be awarded the CPA WebTrust seal of assurance by the American Institute of Certified Public Accountants (AICPA). In consecutive quarters (4Q98, 1Q99), the E-Trade Web site was named the No. 1 online investing site in an international survey of the industry's top 20 Internet brokerage firms by Lafferty Information and Research Group, a global provider of high-value and business information research. Investors can access E-Trade at www.etrade.com on the Internet and through many other electronic channels and online services, including AOL (Keyword: E-Trade) and via the TELE-MASTER interactive telephone system. E-Trade Securities Inc. (Member NASD/SIPC), and its parent company, E-Trade Group Inc., have headquarters in Palo Alto, Calif. About EarthLink ''It's your Internet.'' EarthLink is one of the world's leading Internet service providers. Through its unified EarthLink Sprint Internet access service, the company makes the Internet relevant and productive to more than 1.15 million individuals and businesses every day. With headquarters in Pasadena, EarthLink provides a full range of innovative access and hosting solutions to thousands of communities internationally from more than 2,300 points of presence. EarthLink and Sprint Corporation (NYSE:FON - news) have formed a broad business relationship to create an Internet service with the potential to reach millions of new customers. Sprint is a global communications company and one of the world's largest carriers of Internet traffic. Information about EarthLink and EarthLink Sprint services is available by calling 800/395-8425 and through EarthLink's Web site at www.earthlink.net. Note to Editors: The hyphen in company names ''E-Trade'' and ''TELE-MASTER'' throughout the above text replaces the asterisk which cannot be faithfully transmitted.