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To: Maya who wrote (41880)	6/9/1999 1:25:00 PM
From: DiViT	Read Replies (1) \| Respond to of 50808

NBC invests in digital set-top maker TiVo By Reuters Special to CNET News.com June 9, 1999, 9:20 a.m. PT NBC announced it has made a multimillion-dollar investment in TiVo, one of two makers of TV set-top boxes that digitally record and store television programming. The deal makes NBC the first major broadcaster to take a stake in one of the companies. As part of the investment, NBC will use TiVo's service to promote its programming, especially its new slate of fall shows, effective immediately. The network also will use TiVo to target viewers who record NBC programming and explore additional revenue streams, such as selling products based on its shows. As part of the agreement, Tom Rogers, president of NBC cable and executive vice president of NBC, takes a seat on TiVo's board of directors. The deal is a coup for Sunnyvale, California-based TiVo, which is competing with Replay Networks to get its boxes out to the marketplace. TiVo began shipping its boxes--which sell for $500 for 14 hours, plus an additional $9.99 monthly fee--built by Philips, in late March. Execs declined to say how many it has shipped. Satellite broadcaster DirecTV has said it will include TiVo's service in its system. Philips, cable firm Showtime Networks, and Paul Allen's Vulcan Ventures are also investors. Executives from both companies declined to disclose how big an investment NBC is making but said it is a minority stake. Like Replay, the TiVo Personal TV Service enables users to record up to 30 hours of programming, storing it on the TV set-top box's hard drive, as well as pause and rewind live programming. A thumbs up, thumbs down service also suggests other programming users may be interested in. Replay Networks yesterday announced that Panasonic's Consumer Electronics division will begin producing set-top boxes for its service. Story Copyright © 1999 Reuters Limited. All rights reserved. news.com