To: Jim Bishop who wrote (81 ) 6/10/1999 10:50:00 AM From: Jim Bishop Read Replies (1) | Respond to of 101
COCA-COLA ANNOUNCES HOT DEAL WITH THE ARCTIC GROUP Toronto, ON, June 10, 1999 - Just in time for the hot summer months, Coca-Cola Ltd. got cooler today as the world's biggest beverage company announced a promotional partnership with The Arctic Group, one of the largest ice companies in North America. Coca-Cola Ltd. and the Arctic Group have entered into a cross-Canada co-marketing arrangement. By the end of 1999, close to 8,000 ice machines at retail locations across the country will merchandise the "Coca-Cola and Ice" connection. "We are pleased to be involved in a joint marketing effort with The Arctic Group," said Tony Eames President and C.E.O., Coca-Cola Ltd. "There is a natural connection between the world's favorite soft drink and premium quality ice. This agreement is certain to be a win-win for both companies." "We look forward to embarking on this exciting new marketing initiative with Coca-Cola. Teaming up with a world-class company such as Coca-Cola provides an exciting opportunity for national exposure," said Robert Nagy, President and C.E.O. of the Winnipeg-based Arctic Group Inc. "It is noteworthy that both Arctic and Coca-Cola have historical roots that go back over 100 years in Winnipeg, so we feel this partnership is a very fitting way to celebrate the turn of the century." The Arctic Group Inc. is Canada's largest ice producer with production and/or distribution facilities in Quebec City, Montreal, Ottawa, Mississauga, Chatham, Barrie, Hamilton, Niagara Falls, Winnipeg, Regina, Calgary, Edmonton and Vancouver. Arctic also services a substantial segment of the U.S. market from operations in Texas, Oklahoma, Kansas, Iowa, Nebraska and Minnesota. Coca-Cola Ltd. will be featuring its Polar Bear creative as well as the tag line "Enjoy Coca-Cola and Arctic Glacier Premium Ice" on The Arctic Group's ice machines/freezers and point-of-sale materials for this multi-year agreement. The Arctic Group ice machines can be found in most convenience, petroleum and grocery outlets in Western Canada, Ontario and Quebec. Coca-Cola Ltd. represents a full range of beverages including Coca-Cola Classic, Diet Coke, caffeine-free Diet Coke, Sprite, Diet Sprite, Fresca, Barq's Root Beer, Barq's Cream Soda and Diet Root Beer, Fruitopia fruit beverages, Nestea ice tea, POWERaDE sports drinks and Five Alive fruit beverages. For further information, call The Arctic Group Inc. TOLL FREE at 1-888-573-9237 or visit The Arctic Group's Web Site at - arcticgroup.com or call Ms. Laurine MacNeil, Director of Corporate Communications, Coca-Cola Ltd. at (416) 467-2762. (Signed) On behalf of the Management and the Board of Directors of The Arctic Group Inc., Robert Nagy, President & CEO. The Alberta Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release.