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To: hjz who wrote (43724)	6/9/1999 11:52:00 AM
From: puborectalis	Read Replies (1) \| Respond to of 120523

MMPT.........Modem Media Selected By ChipCenter To Build World-Class Vertical For Electronics Components Industry Four Industry Giants Join To Develop Business-to-Business E-Commerce Website NORWALK, Conn.--(BUSINESS WIRE)--June 9, 1999-- Modem Media . Poppe Tyson (Nasdaq: MMPT - news), a leading builder and marketer of customer-focused e-businesses for world-class brands, announced today that it will design and build the Website for ChipCenter LLC, a joint venture of Arrow Electronics (NYSE: ARW - news), Avnet (NYSE: AVT - news), CMP Media (Nasdaq: CMPX - news), and Aspect Development (Nasdaq: ASDV - news). ''ChipCenter is an exciting new opportunity for Modem and we are thrilled to bring our Internet marketing strategy and technical expertise to this key area of the business-to-business marketplace,'' said Bob Allen, president of Modem Media. ''The ChipCenter opportunity allows us to apply a wide range of our expertise including brand development, personalized site design and development, e-commerce and distribution strategies.'' ''The creation of ChipCenter, a first-of-its-kind alliance among four industry giants, speaks to the critical role the Internet is playing in providing product information and streamlining commerce in the electronics manufacturing industry,'' said Girish Mhatre, CEO of ChipCenter. ''ChipCenter will be a new kind of marketing channel that consolidates demand creation, interest fulfillment and e-commerce transactions in one seamless service. Product vendors who advertise on the site will find shortened times to sale, a huge competitive advantage particularly in the current environment. Engineers and purchasing agents will be able to learn, find and buy at one convenient location. ChipCenter will set the industry standard for service, content and product inventory available to electronics OEMs. We selected Modem Media among many other firms after an exhaustive process. We will be breaking new ground with ChipCenter and Modem's legacy of innovation made them the logical choice,'' he added.