To: Brian MacDonald who wrote (174 ) 6/11/1999 7:35:00 AM From: Brian MacDonald Respond to of 298
6/11/99 - World Growth Strategy by Alignment with Internationally Experienced CRYOPAK INDUSTRIES INC ("CII-V") - World Growth Strategy by Alignment with Internationally Experienced - Real World Marketing Harry Bygdnes, President of Cryopak Industries Inc., announced the formation of a new alliance with Real World Marketing, a U.S. firm, to develop and execute North American marketing and sales initiatives to drive the company into the next millennium. This unique relationship, bringing together world-class marketing expertise with a world-class product, promises to significantly enhance the value of Cryopak industries in the months and years ahead. Cryopak CEO Bygdnes stated, "This important alliance with some of the best known names in North American advertising and marketing demonstrates our plan to be the world standard setter in the packaging and cold chain management of temperature sensitive foods, perishable goods, products, and pharmaceuticals. The folks at Real World Marketing have chosen to focus their energies and resources on the Cryopak family of products. They have expertise which translates into consumer acceptance, ready access to media, governmental, and industry towers of influence." Real World Marketing is a unique partnership of advertising professionals who have transformed their client names into household words. All the partners have had "real world" involvement with such large and diverse companies as General Motors, PETsMART, General Foods (now Kraft), Hunt-Wesson, and Costco/Price Club, among others. They have promoted major sports franchises, high profile concerts, launched the Hummer automobile in North America, and handled PGA golf tournaments. Real World Marketing, based in Scottsdale, Arizona, is made up of people who are the best at what they do. Jay Wilson, President and CEO, is the visionary leader of Real World Marketing. "We are delighted with this partnership where our equity participation has been realized through the public markets. Our reward therefore, will truly be in relation to our enhancement of Cryopak's success. Breaking new ground, charting a new course or inventing a new way of doing business, whichever phrase we use, the fact is...that is precisely what we are doing with Cryopak." For further information on Real World Marketing, see their web site at www.realworldmktg.com. Cryopak Industries has developed a revolutionary, "food-safe" and non-toxic managed temperature product that promises to be one of the top new product lines to hit the market. Tests have proven that Cryomat(R) maintains critical temperatures longer than other competing products -- while being cost effective. The product meets or exceeds new regulations announced by the Federal Drug Administration. The guidelines require strict compliance with the new regulations instituted to ensure food safety and pharmaceutical efficacy. Cryopak's patented products and packaging technology have demonstrated their effectiveness as a system for HACCP compliance. To learn more about Cryopak Industries Inc., contact their web site at www.cryopak.com. Cryopak is traded on the Vancouver Stock Exchange (VSE), ticker symbol CII.V. TEL: (604) 685-3616 Harry Bygdnes, President FAX: (604) 685-9170 TEL: 1-800-667-2532 E-mail: cryopak@cryopak.com Internet: www.cryopak.com ______________________________ (c) Corporate Dissemination Services Inc. All rights reserved. Tel:(604) 689-1101 Fax:(604) 689-1106 RapidFAX (tm) - To get the NEWS as it happens, call (604) 689-3041.