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Technology Stocks : PRIMUS TELECOMM(PRTL) Global Communications Infrastructure -- Ignore unavailable to you. Want to Upgrade?


To: Steven Marshank who wrote (38)6/11/1999 10:39:00 AM
From: Bruce Cullen  Respond to of 106
 
PRIMUS TELECOMMUNICATIONS: Turn on, tune in, churn out
( M2 PressWIRE )

--------------------------------------------------------------------------------

* Lock of customer loyalty in the telecoms sector
dodged by Primus' unique service strategy

Primus Telecommunications has announced that its
customer churn (turnover) rate for the past year was
less than 1%, a spectacular improvement on the 40%
average in the notoriously volatile telecoms market.

Primus, one of the fastest growing telecom operators
in the world, attributes this success to the rapid
response guarantees that are built into customers'
Service Level Agreements (SLAs). All customers,
regardless of size or status, are assured of a
detailed response within 15 minutes to any query
logged with Primus.

"Telecoms is the growth industry of the decade but
for that reason, it's also one of the most
competitive. With so much similarity in services and
pricing, telecoms operators are up against it to
differentiate themselves from the competition," says
Kishor Patel, managing director of Primus UK. "We see
customer service as a key area where we can stand
out. Our approach to resolving customer problems is
aggressive, which is why we set ourselves the
15-minute deadline. If we can't deliver a response in
that time frame, the customer can hold us
responsible."

"Every Primus business customer is guaranteed their
own dedicated account team and individual help desk
number. The benefits of this personal approach aren't
just through customer retention. Over 60% of our new
customers now join after recommendations from
existing clients."

Primus employs a 24-hour network-monitoring group,
which ensures that problems are rectified before they
compromise service quality.

A team of Ericsson engineers is employed full time by
Primus UK to handle any technical problems. An
Ericsson survey of all its AXE 10 switches in the UK
found Primus' switch to be the most reliable and best
maintained.

Primus offers a range of flexible billing and
management information packages to suit each client's
unique needs. Billing can be monthly, weekly or daily
if required. And bills can be sent on paper, disk,
e-mail, CD-ROM, or through secured Internet.

Primus can also custom-build reporting tools for
individual customers. Through detailed analysis of
their call habits, Primus helps its clients reduce
their telecoms spend further.

Notes to Editors:

PRIMUS Telecommunications Group, Incorporated is a
global facilities-based telecommunications company
providing domestic and international long-distance
voice, data, Internet, private network and
value-added services. The Company provides services
through an extensive global network of owned and
leased transmission facilities, international gateway
switches, and a variety of operating agreements that
allow the Company to deliver traffic worldwide.
Founded in 1994 and based in McLean, Va., the Company
now serves approximately 450,000 corporate, small-
and medium-sized business, residential and wholesale
customers located in the North America, Europe and
the Asia-Pacific regions of the world. News and
information are available at the Company's Website at
www.PRIMUStel.com.

CONTACT: Rob Halsam/Nick Clark, Nelson Bostock
Communications
Tel: +44 (0)171 229 4400
e-mail: nick@nelsonbostock.co.uk

*M2 COMMUNICATIONS DISCLAIMS ALL LIABILITY FOR
INFORMATION PROVIDED WITHIN M2 PRESSWIRE. DATA
SUPPLIED BY NAMED PARTY/PARTIES.*

Copyright © 1999 M2 Communications, Ltd., All Rights Reserved.
Author not available, PRIMUS TELECOMMUNICATIONS: Turn on, tune in, churn out. , M2 PressWIRE, 06-09-1999.