To: Steven Marshank who wrote (38 ) 6/11/1999 10:39:00 AM From: Bruce Cullen Respond to of 106
PRIMUS TELECOMMUNICATIONS: Turn on, tune in, churn out ( M2 PressWIRE ) -------------------------------------------------------------------------------- * Lock of customer loyalty in the telecoms sector dodged by Primus' unique service strategy Primus Telecommunications has announced that its customer churn (turnover) rate for the past year wasless than 1% , a spectacular improvement on the 40% average in the notoriously volatile telecoms market. Primus, one of the fastest growing telecom operators in the world, attributes this success to the rapid response guarantees that are built into customers' Service Level Agreements (SLAs). All customers, regardless of size or status, are assured of a detailed response within 15 minutes to any query logged with Primus. "Telecoms is the growth industry of the decade but for that reason, it's also one of the most competitive. With so much similarity in services and pricing, telecoms operators are up against it to differentiate themselves from the competition," says Kishor Patel, managing director of Primus UK. "We see customer service as a key area where we can stand out. Our approach to resolving customer problems is aggressive, which is why we set ourselves the 15-minute deadline. If we can't deliver a response in that time frame, the customer can hold us responsible." "Every Primus business customer is guaranteed their own dedicated account team and individual help desk number. The benefits of this personal approach aren't just through customer retention. Over 60% of our new customers now join after recommendations from existing clients." Primus employs a 24-hour network-monitoring group, which ensures that problems are rectified before they compromise service quality. A team of Ericsson engineers is employed full time by Primus UK to handle any technical problems. An Ericsson survey of all its AXE 10 switches in the UK found Primus' switch to be the most reliable and best maintained. Primus offers a range of flexible billing and management information packages to suit each client's unique needs. Billing can be monthly, weekly or daily if required. And bills can be sent on paper, disk, e-mail, CD-ROM, or through secured Internet. Primus can also custom-build reporting tools for individual customers. Through detailed analysis of their call habits, Primus helps its clients reduce their telecoms spend further. Notes to Editors: PRIMUS Telecommunications Group, Incorporated is a global facilities-based telecommunications company providing domestic and international long-distance voice, data, Internet, private network and value-added services. The Company provides services through an extensive global network of owned and leased transmission facilities, international gateway switches, and a variety of operating agreements that allow the Company to deliver traffic worldwide. Founded in 1994 and based in McLean, Va., the Company now serves approximately 450,000 corporate, small- and medium-sized business, residential and wholesale customers located in the North America, Europe and the Asia-Pacific regions of the world. News and information are available at the Company's Website at www.PRIMUStel.com. CONTACT: Rob Halsam/Nick Clark, Nelson Bostock Communications Tel: +44 (0)171 229 4400 e-mail: nick@nelsonbostock.co.uk *M2 COMMUNICATIONS DISCLAIMS ALL LIABILITY FOR INFORMATION PROVIDED WITHIN M2 PRESSWIRE. DATA SUPPLIED BY NAMED PARTY/PARTIES.* Copyright © 1999 M2 Communications, Ltd., All Rights Reserved. Author not available, PRIMUS TELECOMMUNICATIONS: Turn on, tune in, churn out. , M2 PressWIRE, 06-09-1999.